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Wednesday, March 23, 2011

Resources for Child Caring - Public Relations Specialist (independent contractor)

Job Description: Creative, results-driven public relations and media specialist sought to support the launch of the Debra S. Fish Early Childhood Resource Library at Resources for Child Caring as a new statewide public resource.

Resources for Child Caring (RCC) has received federal funding from the Institute of Museum and Library Services, in partnership with the Minnesota Department of Education, to establish the Debra S. Fish Library as a branch of the St. Paul Public Library. As a result, by June 30, 2011, anyone with a public library card in Minnesota will have free access to this unique collection through their local library.

This individual/agency will provide services to promote the benefits of this statewide resource to the various publics RCC has a relationship with, and others. S/he will develop a public relations plan that includes media relations; social networking, and advertising. This plan will be created with forethought as to how to sustain high community engagement in the months and years ahead, and will become a part of the agency’s communications plan going forward.

Desired Skills & Experience:
  1. A proven approach to public relations and media relations that achieve targeted results.
  2. Ability to achieve deliverables within the timeframe specified.
    • Realistic schedule of activities, meetings and process for achieving deliverables.
    • Confidence in ability to provide high quality, actionable outcomes in the required timeframe.
    • Experience messaging to diverse types of publics and diverse cultural populations, including non-English speaking publics.
  3. Strong communications skills (writing and speaking).
  4. Demonstrated use of social networking to engage and communicate with others.
  5. Experience promoting libraries, early childhood education, and/or related topics helpful but not required.
  6. Compensation: An hourly rate or flat contract rate will be considered.
Company Description
Since 1971, Resources for Child Caring has been dedicated to raising the standard of care of Minnesota’s children. Pioneered in Saint Paul by community volunteers concerned about the lack of affordable, organized and accessible early childhood care and education in a rapidly changing workforce, RCC was founded on the principal that the quality of a child’s early experiences greatly influences his or her success later in life. This principal has remained relevant throughout the past four decades and has inspired our agency’s growth from a community-based grassroots organization to a full service agency supporting families and early childhood professionals.

RCC’s mission is to advance quality care and education of children in their early years. Our vision is that by the time children start kindergarten they are well prepared for school success, and retain that success in their early school years. Services in Minnesota include professional development for early childhood practitioners, consultation and technical assistance, as well as parent education and child care referral services for families. RCC’s staff of 92 employees applies best practices and innovative solutions to support individuals that care for and teach these children. Redleaf Press, our publishing division, is a recognized leader in curriculum, management and business resources for early childhood professionals both nationally and internationally.

The Debra S. Fish Early Childhood Resource Library contains over 4,000 items of professional interest to child care center staff, family child care providers, and the like. Others that use the library include post-secondary students (e.g., studying early education), university professors and public school teachers, and families. The collection includes training videos and DVDs; train-the trainer materials; curriculum, observation and assessment materials, storybook kits, and much more. Many of the materials are available in Spanish, Southeast Asian and Somali. The Library is housed in RCC’s Little Canada office and a satellite will be established in the Minneapolis Office on East Hennepin Avenue.

To be considered: Please send a detailed letter of interest and your capabilities by email to Janet Bisbee, Director of Development, at by Friday March 25, 2011 at noon. Thank you.