Minntech Corporation is a leader in the development, manufacturing, and marketing of medical devices, sterilants, and water filtration products. Minntech is expanding into new businesses based on its internally developed core technologies in device reprocessing, chemical sterilants, dialysis solutions and hollow fiber membrane devices.
|Social media is fast growing in scope and importance in the healthcare market. Minntech’s major competitors have launched social media campaigns to reach their audiences. Minntech lags behind these competitors in building a social media communication platform. There is a need to review market trends and competitive activities to understand how Minntech can enter and be effective in the social media space. |
Minntech has four distinct business units, each serving specific segments of the healthcare market.
A coordinated effort in planning is necessary to enable an effective, smooth launch of the Minntech social media platform. Additionally, this social media plan should include feasibility studies in the consumer space, as Minntech has begun participating via the SportSenseTM Protective Coating product.
Develop a social media plan for Minntech:
• Evaluate if and how social media is most effective as an communication tool for Minntech
• Define social media goals for Minntech and devise development plans in how to meet them
• Identify key social media platforms that will reach respective target markets
• Develop short and long term social media execution plans
Project tasks (assume 8-week program)
Phase 1 (2 weeks):
Phase 2 (3 weeks):
Phase 3 (3 weeks):
Thursday, April 07, 2011
Minntech Corporation - Social Media Internship
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