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Monday, May 02, 2011

Apollo Group - Marketing & Event Mgr.

Corporate Statement

Apollo Group, Inc. was founded in 1973 in response to a gradual shift in higher education demographics from a student population dominated by youth to one in which approximately half the students are adults and over 80 percent of whom work full-time. Apollo's founder, John Sperling, believed -- and events proved him right -- that lifelong employment with a single employer would be replaced by lifelong learning and employment with a variety of employers. Lifelong learning requires an institution dedicated solely to the education of working adults.

Today, Apollo Group, Inc., through its subsidiaries, the University of Phoenix (including University of Phoenix Online), the Institute for Professional Development, the College for Financial Planning, and Western International University, has established itself as a leading provider of higher education programs for working adults by focusing on servicing the needs of the working adult.

Apollo Group has enjoyed continual growth in student enrollments as well as building a strong financial record by having more than doubled its total enrollments and revenues between 2001 and 2005. Apollo Group, looking to continue the growth, completed its initial public offering on December 6, 1994 with a price of $0.72 per share (adjusted for stock splits).
Subsidiary Statement
University of Phoenix, as a subsidiary of Apollo Group, Inc., has established itself as an innovator and a leader in higher education. We have a network of campuses that span North America and online classes that students can take around the world. As a fully accredited university, we provide students with relevant curriculum taught by faculty with experience in the fields they teach. Here, working students have the opportunity to get an education, whether their goal is an associate’s, bachelor’s, master’s or doctoral degree.

Position Summary

Under general supervision, this position supports campus enrollment goals and objectives by researching and analyzing marketing, advertising, public relations and enrollment data to develop, implement, and/or deliver marketing and advertising plans and programs.

Primary Accountabilities

Hires, trains, conducts performance evaluations, and directs the workflow for the campus marketing staff.

Leads and/or performs marketing, advertising, public relations and enrollment data analysis to ensure cost/benefit of strategies for lead generation and positioning.

Assists senior management with the development and implementation of comprehensive marketing, public relations, and advertising strategies in conjunction with established organizational goals and objectives. This includes assisting with the planning, coordinating, and implementing of marketing and advertising activities and programs to meet campus goals.

Develops and maintains relationships with vendors and agencies involved in campus marketing and promotional activities, as well as, oversees the activities of public relations and telemarketing firms.

Manages the advertising and promotion activities including print, online, electronic media, and direct mail to achieve campus goals. This includes managing inventory for all marketing material to ensure availability, accuracy, and cost efficiency.

Manages the marketing database systems to ensure the maintenance of current, accurate data for the campus.

May participate in task forces or councils to assist with planning, implementing, and coordinating activities of the campus.

Performs other duties as assigned or apparent.
Knowledge Skills & Abilities
A thorough knowledge of business or marketing as normally obtained through the completion of a bachelor's degree in business, marketing, or related field.

Three to four years of progressively responsible experience in a business, marketing or advertising environment performing data analysis, developing and implementing marketing strategies, and developing and maintaining relationships with vendors and agencies, as described above.

One to two years management experience planning, coordinating, and implementing activities, as described above.

Ability to effectively communicate in both written and oral formats to marketing and enrollment personnel to perform the functions above, using standard marketing terms.

Must have a working knowledge of personal software packages to lead and/or administer advertising and promotion activities including print, online, electronic media, and direct mail, as described above.
Additional Requirements
University of Phoenix is looking to add a Marketing/Events Manager to our Workforce Solutions Marketing & Strategy team. The team’s primary focus is developing partnerships with corporations, associations, and multi-cultural organizations that support their business objectives and maximize their investment in their workforce education and development.

Under general supervision, this position will assist in coordinating industry-specific events, national trade shows and execute small/local events (fewer than 200 attendees) for the Workforce Solutions division of University of Phoenix. This position will assist in planning, development, procurement, logistics, internal communication, and production of events to ensure that goals and objectives are achieved.

1. Assists in the execution of national conferences.
2. Execute small/local Workforce Solutions events within a designated time frame and budget.
3. Evaluates the marketing material needs and coordinates the distribution for each event.
4. Works with Finance, Procurement, and Workforce Solutions staff to coordinate timely and effective set up, communication of events and activities as needed. Ensure that all events are in accordance with corporate standards, goals, and objectives.
5. Coordinates with trade show management to ensure that trade show procurement (i.e.: all paperwork, budgets, payment, strategic booth selection, furnishings, etc.)
6. Coordinates with outside Exposition Service companies to procure all furnishings necessary for trade shows and special events.
7. Coordinate show logistics (i.e.: registrations, housing, etc.) for Workforce Solutions staff.
8. Coordinate all shipping logistics using company approved carrier(s) and corporate accounts to ensure the timely delivery and return of all company property pertaining to trade show set up.
9. Gather and report to management post-show information to assist with future decisions concerning industry trade shows (i.e.: actual attendance count, vendor count, competition count, and overall impression of the event) to ascertain if future attendance is necessary.
10. Department designee of Purchase Card and Travel Cards. Responsible for organizing, reconciling and submitting required monthly reports.
11. Assists in other duties as assigned.

- Bachelor’s degree in marketing, advertising, communications or related field.
- 3-5 years applicable experience within a marketing and/or sales setting.
- Must have the ability to effectively communicate in both written and oral formats.
- Must have the ability to communicate and work with other departments, colleagues, and partner companies at varying levels of position and location.
- Experience at working both independently and in a team-oriented, collaborative environment is essential.
- Must be comfortable working in a fast-paced, evolving environment.
- Proficient in all MS Office software.
- Strong organizational and planning skills.
- Familiar with campaign functionality and SharePoint is a bonus.
- Must be detail-oriented and able to use time management skills to deal with multiple projects.
- Has an outgoing, upbeat, positive attitude.
- Travel may be required for this position. This position is based either in the Phoenix or San Francisco marketing office.
- Preferred experience: B2B experience; event marketing; trade show coordination