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Monday, May 09, 2011

Colder Products Company - Marketing Communications Coordinator


Job Summary:
The Marketing Communications Coordinator will work closely with members of the marketing communications team and the Business Unit Managers to support implementation of marketing campaigns and tactics.​ Key focus areas include tradeshows, sales tools and production of marketing materials.​ Coordinate with international tradeshows and tools as necessary.​ 

Responsibilities Include:
Tradeshow Coordination
·         Coordinate U.​S.​ tradeshows/​meetings preparation and logistics, including registration, attendance, targeted booth layout and product displays, signage, sales materials, hotel, shipping and packing.​
·         Manage tradeshow materials and preparedness; update, modify, change-out and redesign booth, products and signage in conjunction with strategic product plans and new product launches.​
·         Organize Colder and show vendors for efficient, cost-effective, timely outcomes.​
·         Facilitate communication with Regional marketing personnel and the business unit managers for international shows.​
·         Manage and coordinate product and booth availability, shipping and set up amongst divergent tradeshow calendars and geographies.​
·         Ensure display and messaging alignment with strategic plans and business unit manager goals.​
·         Collate, disseminate, monitor and report percentage of leads versus percentage of company sales for business unit.​

Marketing and Public Relations Support
·         Participate in campaign and message development as member of marketing communications team.​
·         Working with the marketing manager and business unit managers, develop prospect lists and disseminate to sales teams.​
·         Organize vendors, coordinate print and electronic production of marketing materials, ensure accuracy, timeliness and cost-effectiveness.​ 
·         Monitor and measure traditional and social media effectiveness; conduct environmental scans to assess new trends and competitors’ practices.​
·         Working with Fulfillment Specialist, ensure proper inventory levels of marketing materials, and coordinate literature numbers
·         Draft announcements, bios and other marketing copy as needed; provide design assistance and coordination as needed.​
·         Archive marketing material samples
·         Manage Distributor Resource Guide Updates and Direct Hits production
·         Coordinate Marketing and Sales Bulletins
·         Perform other job duties as assigned to meet business needs

Required Qualifications:
·         1-3 years employment or internship in marketing, public relations, communications, journalism, advertising, promotions
·         Strong organizational skills and attention to detail
·         Intermediate level computer skills (MS Office, web savvy)
·         Excellent interpersonal skills
·         Proven, effective writing skills
·         Ability to collaborate effectively and contribute in a team environment

Preferred Qualifications:
·         Bachelor’s degree
·         Familiar with applications of social media as a business tool.​

Qualified individuals are invited to submit a resume and salary requirements.​

Colder Products Company
Attn: Human Resources
1001 Westgate Drive
St.​ Paul, MN 55114
E-mail: jobs@​colder.​com