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Sunday, May 15, 2011

University of Minnesota - Marketing and Public Relations Coordinator

REQUIRED QUALIFICATIONS
- Bachelor's degree in liberal arts field or journalism/marketing/ communication
- Four (4) years of professional experience in communications/ marketing
- Experience applying strategic marketing concepts in organizational communications
- Experience developing and managing content for both print and web channels
- Exceptionally strong writing/editing skills spanning both feature writing and marketing content
- Significant experience advancing media relations strategies
- Experience communicating successfully with stakeholders from diverse cultures and backgrounds
- Proven strengths in project management, multitasking, problem-solving, and attention to detail
- Proven skill in working both independently and as part of a team

PREFERRED QUALIFICATIONS
- Seven (7) years professional experience in communications/ marketing, preferably in large and complex organizations
- Higher education work experience and/or experience working in mission-driven organizations
- Experience working with community-based organizations and foundations, especially involving diverse cultures/communities in urban contexts
- Experience planning web content strategy; hands-on experience with content management systems (Drupal a plus)
- Familiarity with design concepts and use of social media in marketing communications
- Graphic design skills; Adobe Creative Suite proficiency a plus
- Exceptional ability to think analytically; ability to work with exceptional creativity and initiative
- Strong collaborative skills; ability to articulate ideas persuasively and diplomatically

RESPONSIBILITIES
Media Relations
- Strategically identify media opportunities; maintain proactive "newsroom" that also drives and leverages content development for print and web channels
- Generate news media materials including news releases, feature stories, media advisories, backgrounders, fact sheets, talking points, pitches, scripts, and news summaries
- Manage media inquiries, briefings, and interviews; serve as an SAA spokesperson as delegated
- Build relationships with reporters and media channels across varied community contexts
- Attend pertinent university events and meetings; read newspapers, periodicals, and Web sites with University strategic communications priorities in mind.

- Work with Director of Communications to develop messages, media policies, and issue management strategies as well as media training/coaching tools for key leaders and spokespeople

Content Management
Content Development, Writing, and Editing
- Generate content about SAA programs; work with staff, faculty, and community partners to develop stories with strong news value and clear alignment with strategic goals; develop systems and relationships for ongoing program outreach and "story harvesting"
- Write and edit feature content for print and online channels; produce engaging stories that deftly deliver key marketing messages
- Develop, create, and coordinate content for informational/ promotional vehicles ranging from brochures and reports to case statements, event materials, and e-newsletters; collaborate to advance creative production; ensure that materials function well as strategic marketing vehicles
- Conceive, plan, and manage print and e-publications
- Edit, and proofread content to ensure the highest standards of accuracy and excellence

Web Content Management
- Serve as managing editor of two key SAA websites (including a dynamic campus-community platform) to advance strategic goals. Actively update and manage content using CMS tools; edit material; research and write copy; work with web team and others to plan multimedia content
- Contribute and edit content for other online platforms as directed; advise other contributors on effective e-writing standards and style
- Collaborate with communications team on content/messages for social media channels, email communications, and other digital marketing tools

Strategic Communication
- Work with director to develop and evaluate marketing communications and strategies for various programs and initiatives and to ensure alignment with broader University strategies
- Serve as marketing/media consultant for broad range of internal clients; work with programs to implement strategically focused solutions aligned with larger SAA and University goals
- Contribute to communications team planning, problem-solving, and creative collaboration
- Supervise student employees/interns and manage contractor/vendor relations as applicable
- Collaborate to plan and coordinate events and special projects; perform other duties as requested

Apply online now - Req #171554