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Thursday, May 12, 2011

YMCA - Public Relations Internship

The YMCA of Greater Minneapolis and St Paul is currently seeking an intern to work in the Public Relations area located at our administrative and training offices in Minneapolis! In this position, you will be working side by side with the PR and media team to assist with all aspects of PR in a large non-profit organization including:
  • Creating Press Release templates and actual Press Releases for each membership campaign – branches fill in the details for their location
  • Creating Press Release templates  and actual Press Releases for each camp, day camp and summer program – positioning the Y as the “expert resource”
  • Creating Press Release templates and actual Press Releases for each summer program event – Rally Day, Healthy Kids Day, etc.
  • Creating Press Release templates for:
* Healthy Living, Youth Development and Social Responsibility platforms
* Media pitches for mission story placement
* Social media posts and Twitter feeds (under direction of the Director of Interactive Marketing & Communications or the Marketing Promotions Specialist)
  • Updating weather emergency protocols with TV and radio stations
  • Various other writing assignments
  • Updating the press contact lists with additional publications and media sources

Qualifications we seek for this new role:
  • Excellent writing skills as evidenced by writing samples of PR releases, general information pieces (from real or classroom setting)
  • Previous experience – or classes taken specifically in PR or journalism
  • Thorough understanding of social media
  • Thorough understanding of broadcast and print media and how it works to place or pitch a story

Other details:
  • This is a voluntary internship position that will begin immediately

To be considered, please forward your Resume and Cover Letter to