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Thursday, June 30, 2011

BlueCross BlueShield - Advertising Media and Events Spec

Summary:

The Advertising, Media and Events Specialist will be responsible for assisting the brand manager and Director with advertising campaigns, media proposals and coordinating meetings and events. This person will work with both internal and an outsourced model using agency partnerships to accomplish their goals. The advertising role includes managing a pool of agencies including media and SEM marketing agencies. This person will help the team implement brand ,segment-specific and other campaigns. This person will utilize strategic thinking to ensure the work is aligned with the brand and business goals. The person will also manage projects and work with marketing team members to coordinate advertising, media, sponsorships and events. Events management will be approximately 10-20% of this position and will utilize outside agencies as necessary upon budget approval. This person will manage sponsorships, provide recommendations regarding which sponsorships based on brand and segment goals and manage all aspects of the sponsorships collaborating with others in the marketing department. This person will support all marketing and communications teams, business partners, external vendors and may be involved in some website projects related to advertising or events to ensure that final products meet standards for quality, effectiveness, timeliness, cost-effectiveness and brand standards.

Accountabilities:

Manage list of outside agencies, relationships, and billing working closely with marketing operations manager.

This person is responsible for developing and tracking estimates for projects related to advertising and events and working with Marketing Operations manager to ensure elements are within budget.

Responsible for end to end planning and supporting events with flawless execution and coordination with business areas and sales.

Support brand advertising campaigns with marketing account specialists and managers.

Assist with deciding on appropriate sponsorships and manage all aspects of the sponsorships.

Work with media agency to support strategic media plans adding value to marketing partners goals.

Work across all channels including online advertising, TV, radio, print, direct.

Support search for agency and freelance talent as required.

Measure and analyze results and report.

Qualifications

Required Qualifications:

- BA or BS in Advertising or Marketing or related degrees (eg communications, public relations, english)

- 3+ years experience preferably with some agency background developing advertising or marketing campaigns with multiple elements or a total of 7 years overall experience in related field and high school diploma.

- Strong project management skills and ability to work cross-functionally and manage medium to large complex projects.

- Good presentation skills

- Excellent written and verbal skills

BlueCross BlueShield of MN is an Equal Opportunity and Affirmative Action Employer, M/F/D/V.BlueCross BlueShield of MN is a drug free workplace. Candidates are required to pass a background check and drug test before beginning employment.

Apply online now.