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Sunday, June 05, 2011

Land O’Lakes - Communications Manager

Communication Manager

Position Purpose: The Communications Manager will be an individual contributor responsible for the overall content strategy, planning / development, and publishing related to the corporate web site and intranet. This individual will lead the supervision of resources (internal or external) that support the ongoing operation and content management of the Land O'Lakes Corporate intranet and web sites. This position will also assist the department with other communications activities as needed, specifically corporate public relations, media relations and general corporate communications (including writing).

Site strategy and management - Oversee strategic direction and planning activities of corporate web and internet sites. Propose and manage development and enhancement efforts for the sites. Plan and provide content, including managing / coordinating video production and writing stories as needed. Drive current projects to timely completion. Act as liaison in collaboration between Communications and other company contacts, such as Corporate Marketing Services, Information Services, Human Resources, business / service units and/or company executives. Introduce/pursue or partner with internal resources (or external resources) in introducing new, value-adding interactive ideas, capabilities or innovations related to content or functionality.

Content development - Set strategic direction for site content development, including maintaining an editorial calendar and work plan. Supervise writing and editing of all content for corporate sites, as well as conceptualizing and overseeing video/audio production. Work with company staff and outside vendors as needed. Contribute writing and editing as necessary.

Social Media - Play an integral role in supporting the continued activities of the Corporate Communications function in social media and participate in broader strategic planning for Land O'Lakes digital media. Serve on the Interactive Share Group, a cross-functional team that promotes interactive communication.

Miscellaneous communications activities - As a member of the Corporate Communications team, the person in this role will be called upon to participate in a variety of projects - some outside the scope of the primary function of this role. These efforts could require communications project planning and management, content development (including writing and editing) and other activities in support of the overall efforts of the Corporate Communications organization.

Required (Basic) Experience & Education: Bachelor's degree in Communications or related field is required. A minimum of 5-7 years relevant work experience in communications, journalism, public relations, or web / social media or related field/ experience required. Demonstrated writing and editing expertise. Ability to produce clean, well-developed, professionally produced, AP-style materials that deliver intended message via online / other tools. Extensive, in-depth web experience including overall development of these resources, and supporting them on an ongoing basis with content strategy and development. Prior experience managing and maintaining online -- working with web content management systems (CMS) is higly preferred. Computer knowledge - Microsoft Office Suite (Word, Excel, Access, PowerPoint, Outlook), Stellent and Adobe Programs.

Required Competencies & Other Skills: Strong interpersonal communication skills to include both verbal and written, with an accommodating, client-focused approach. Ability to operate as both a strategist and a hands-on contributor. Ability to conceptualize plans and make recommendations for developing communications tools / projects, capture those plans in writing, and present and "sell" plans to gain resources as well as broad understanding and support from key constituents within the company (including supervisor(s) and senior leaders). Then, with concurrence, demonstrate leadership and drive timely execution - seeking assistance / resources when needed to move obstacles to ensure desired outcomes are achieved. Flexible and results-oriented with the ability to work both independently and collaboratively under deadline pressures, managing, as necessary, multiple / changing priorities. Ability to adapt to changing circumstances, make good judgments about competing priorities, and deliver results.
- Demonstrated experience in educating and building alignment with internal audiences as new online innovations and technologies are introduced.
- Knowledge and experience with social media desired, with demonstrated experience in planning and executing plans to strategically utilize social media to promote a corporate brand.
- Video production experience highly desired, with experience planning projects and working with external video vendors to execute them.
- Must be able to project a positive public image and professional demeanor, and be comfortable interacting with employees at all levels within the organization.
- A quick study on complex issues related to agriculture and food manufacturing industry.
- Ability to travel.

Preferred Experience & Education: Prior agricultural orientation/experience preferred. Strong interest in and passion for digital and interactive media tools. Prior Public Relations experience desired. Experience supervising outside vendors and agencies for assorted projects/initiatives.
 

Land O'Lakes, Inc. offers a competitive compensation and benefits package, including medical and dental insurance, retirement savings account, tuition reimbursement, PTO, paid holidays, and employee development opportunities. Land O'Lakes, Inc. is an Equal Employment Opportunity and Affirmative Action Employer. Land O'Lakes,Inc. enforces a policy of maintaining a drug-free workforce, including pre-employment substance abuse testing.