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Friday, June 17, 2011

St. Paul Public Schools - Marketing/Comm Sr Associate

The Marketing and Communications Senior Associate performs professional work providing communications and community relations support.

This position reports to the Director of Communications, Marketing and Development.

Minimum Qualifications:
Bachelor's degree and three years of experience in communications, media or marketing related work which must include experience communicating effectively and in culturally appropriate ways with diverse audiences including communities of color and English Language Learners.
Knowledge, Skills and Abilities:
-Knowledge of marketing concepts and techniques.
-Knowledge of communications concepts and methods.
-Knowledge of communications technological tools and software.
-Considerable knowledge of research techniques.
-Knowledge of project management.
-Ability to explain and market new programs and strategies that help achieve District objectives.
-Ability to work effectively in dynamic, rapidly changing, team-based environment.
-Ability to be a team player with proven ability to foster and manage working relationships within a matrix environment.
-Ability to successfully value others' perspectives and gain support and buy-in from all levels of the District.
-Critical thinking skills: Ability to integrate District goals and objectives into department goals and activities/communications.
-Ability to develop communications with minimal information. 
-Detailed oriented: excellent considerable ability to work on multiple tasks simultaneously with strong organizational and prioritization skills, addressing critical daily issues as well as keeping focus on strategic priorities.
-Excellent oral, written and interpersonal skills with the ability to work effectively with diverse groups of peers and business partners.
-Strong problem solving and decision making skills.
-Goal oriented and personally accountable; resourceful and self-directed.
-Ability to maintain the highest levels of confidentiality and discretion.

The essential functions include, but are not limited to the following fundamental duties:
-Serve as a member of Saint Paul Public Schools Communications, Marketing and Development team and develop communications that will favorably shape perceptions of the District and create greater understanding of our mission, performance and strategic plan.
-Work closely with senior leaders to elevate the District's profile and deliver on our Strong Schools. Strong Communities promise.
-Research, develop and implement strategic communications plans to enhance the district's reputation with multiple internal and external stakeholders.
-Effectively collaborate with district staff at all levels to execute the various aspects of these communications plans.
-Write, edit and disseminate communications.
-Identify public education trends and surface new ideas and recommendations.
-Measure and evaluate effectiveness of strategies.
-Develop a high-level understanding of specific District responsibility focus areas.
-Serve as a trusted communications advisor to business and philanthropic partners.
-Manage multiple projects with various deadlines effectively.
-Support marketing strategies and tactics that showcase the district's focus on innovation to achieve academic excellence for all children, including both execution for specific programs, and identifying and leveraging opportunities for integrating messages and/or tactics across programs.
-Provide communication and market support for individual schools including crisis communications.
-Manage the development and use of breakthrough communications leveraging all channels, including video, web/interactive, social media, print mediums, etc.
-In partnership with the Coordinator of Marketing and Media Relations, support media opportunities specific to the District strategic plan and to individual school and program marketing and development efforts.
-Support and manage projects to meet established deadlines by: Developing creative briefs, production schedules, and budget estimates; Working with copywriters, designers, illustrators and outside vendors such as printers;
Securing final sign-off from subject matter experts, project managers, legal, and appropriate Cabinet members; Establishing evaluation metrics to demonstrate effectiveness, value to the district and impact on public perception and knowledge of the District and its progress; Overseeing conference and event management, sponsorships and advertising.
-Contribute to the District's Strong Schools, Strong Communities efforts by partnering with other staff to contribute to student achievement and the alignment and sustainability of resources.
-Perform other related duties as assigned.

Pay, Benefits, & Work Schedule
This is a full-time position working 12-months per year.

Salary and benefits are in accordance with the Professional Employees Association (PEA) negotiated labor agreement. The labor agreement and salary schedule can be found at The minimum rate of pay for this position is $49,926 annually. 

Benefits are available to new employees after 30 days of active employment.  Benefits include medical insurance, life insurance, sick leave, pension plan, tax-free retirement account, and flexible spending account.  Some employee groups also receive vacation, dental insurance and disability insurance.  A benefits summary is available at

Other Information
Transcript - Unofficial transcripts are accepted at the time of hire.  You must submit official transcripts within 30 days of your start date.  Formal credential evaluation is required for post-secondary education completed outside of the United States.

Criminal Background Investigation and Reference Checks - Reference checks and a criminal background investigation will be completed as a condition of hire for all new employees and for former employees who have not been employed by the District for more than six months.

How To Apply
To be considered further, please apply for this position and attach a resume and cover letter to your online application.

The Human Resource Department will review your application materials and contact you regarding the next steps.

To attach additional documents to your online application, click on the "Additional Attachments" link from the applicant homepage and upload your documents as attachments.  Valid file extensions for attaching a document include .doc, .txt, .rtf, and .pdf.
Equal Employment Opportunity
Saint Paul Public Schools is an equal opportunity employer and supports an inclusive workplace environment.
Please apply on or before: 06/21/2011