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Friday, June 17, 2011

Weber Shandwick - National Consumer Media Specialist (SAE)

Position Overview:
The Minneapolis office of Weber Shandwick is looking for a national media specialist to serve as a media relations counselor to multiple consumer account teams.  The person in this role should possess and look to build top-tier media relationships and use a deep understanding of key reporters’ beats to meet clients’ business goals.  The ideal candidate will have 4 – 6 years of media relations experience, or experience as a reporter.
Essential Leadership Competencies and Attributes:
-Regularly generate media coverage for clients with top-tier consumer media, including retail, lifestyle and consumer health media.
-Maintain strong working relationships with key consumer media
-Develop strong media pitches
-Contribute to the development of strategic client plans
-Serve as an internal resource and work with account teams to provide media relations counsel
-Regularly participate in agency media relations network by sharing media intelligence, media opportunities and participating on monthly network calls

Responsibilities include but are not limited to:
-Serving as a role model to staff members by sharing media knowledge and insights
-Training junior team members on media relations tactics
-Preparing for and participating in client meetings and presentations
-Participating in and helping lead new business activities
Qualifications:  
-BA or BS in Business, Communications or related degree
-A passion for media relations and for the changing media landscape
-Existing relationships with reporters
-A passion for media relations and a proven  history of success working with reporters
What’s in it For You?
-Our office has earned local recognition for our ‘great place to work’ environment.  We operate under a collegial model where all voices are appreciated.
-Be part of an opportunity to work on a national and global team.
-You’ll have client contact; project management; team management; plan and strategy development. 
-You’ll work with colleagues who are leaders in their fields.  And you’ll have the opportunity to be coach, mentor, role model for our highly talented cohort of junior-level employees.

About Us
As a leading global communications firm, Weber Shandwick works with clients to address a broad range of challenges across diverse geographies, product categories and audiences. Our ability to harness this collective experience and knowledge to apply it to each assignment is an important ingredient in our success. We are continuing to develop new ways of harnessing the power of advocacy for our clients. One way is through recognizing how advocacy - the active support of brands, causes and issues by individuals - has emerged as the most trusted source of information and communication today, as well as the most powerful force in business. We seek to build advocacy creation into our client work from the start .
Weber Shandwick is an equal opportunity employer.  EEO/AA.M/F/D/V.