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Thursday, July 28, 2011

The Cowles Center for Dance and the Performing Arts - DIRECTOR OF MARKETING AND COMMUNICATIONS


This position is responsible for all strategic communications for the organization, including marketing and public relations, using all relevant channels. This position directs The Cowles Center voice and branding, and executes strategies to achieve earned revenue goals and build audiences. The Director leads or supervises the development of communications across all departments and manages media relations and publications.
Specific Duties and Responsibilities:

  • Generate earned revenue including memberships, single tickets and group sales.
  • Develop all pricing, packaging and discounting strategies.
  • Build, analyze, and exploit the Vendini database.
  • Manage The Cowles Center brand (including all graphical standards).
  • Create and implement an advertising strategy.
  • Secure media sponsorships.
  • Administer the marketing budget.
  • Lead communications and public relations efforts for the organization, creating and maintaining favorable relationships between the organization and stakeholders through internal (e.g., publications, website, social media) and external (e.g., mainstream media, bloggers, online outlets) vehicles.
  • Supervise a full-time staff of two (Marketing Associate and Box Office Manager), as well as freelance graphic designers and publications editors. 
  • Responsible for organizational publications, including programs, monthly e-newsletters and standalone e-blasts.
  • Develop collateral materials for all departments within the organization.
  • Fulfill requirements for recognition for individual, corporate and foundation sponsors.
The successful candidate will have a college or graduate-level degree in marketing, communications or arts administration. Several years of performing arts experience is preferred.  Specifically, the ideal candidate will:
  • Possess a minimum of five years’ experience in marketing and communications.
  • Have experience hiring, working with, and managing vendors, such as web developers, writers, graphic artists, proofreaders and printers.
  • Have demonstrated success in brand strategy and implementation.
  • Possess experience with marketing planning and tactics, such as advertising, campaign development and execution, and promotions.
  • Be a highly creative and strategic thinker with a proven track record in creating and executing campaigns that generate sales and maximize return on investment.
  • Possess a strong point of view about how to market a diverse season of dance and effectively share that strategy with the staff and Board.
  • Have a strong understanding of electronic and interactive media, and the ability to create and implement creative campaigns and tracking through social media.
  • Possess exceptional oral and written communication skills.
  • Be able manage multiple projects, respond to changing demands and priorities, and meet deadlines.
  • Build confidence and rapport among colleagues and stakeholders.
  • Exhibit a creative, collegial, and collaborative work style and a close attention to detail.
To Apply: To apply, submit a cover letter, resume and salary requirements to: thines@thecowlescenter.org by August 19.