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Thursday, July 14, 2011

National Youth Leadership Council - Marketing Associate

Job Summary: This position implements and carries out tactics that support the organization’s strategic communications and marketing plan as well as markets individual products and services, writes marketing and other copy, manages social media, and maintains marketing collateral and calendar of marketing events. The position also serves as an internal editor, and is part of the Marketing & Communications team.

Specific Duties:
  • Work closely with the Marketing & Communications Director, and entire staff, to implement the overall organizational marketing and communications strategy for the organization.
  • Implement marketing tactics determined through the planning process for individual products and services (and/or coach/support other staff who are implementing) to ensure effective cross-promotion.
  • Write copy for newsletters, websites, case studies, and other marketing collateral.
  • Write and/or distribute press releases, make media contacts, and update media lists.
  • Collaborate with internal resources to develop presentation materials and other external-facing marketing materials.
  • Implement email and social media campaigns.
  • Track measures of success for individual campaigns, and support the Director in tracking other metrics for the department.
  • Maintain marketing collateral and exhibit materials inventory, manage a marketing calendar of events, create packages for conferences, meetings, general info packets, and other opportunities.
  • Provide general editing and proofreading support, using NYLC’s style guide and standards.
  • Track marketing budget expenditures, create purchase orders and check requests.
Education: B.A. or B.S. required in marketing or related field.
Work Experience:
  • Minimum two years’ experience in marketing, communications, PR, or related field preferred.
  • Experience working with media preferred.
  • Experience in carrying out brand strategy.
  • Experience with writing for a variety of media.
  • Experience in carrying out social media campaigns.
Work Knowledge:
  • Familiarity with AP and APA style.
  • Understanding of web statistics and media tracking and reporting.
Abilities and Skills:
  • Ability to work effectively with people from diverse backgrounds, and with young people.
  • Strong organizational skills.
  • Strong project management skills.
  • Flexibility regarding responding positively to changing demands and priorities.
  • Excellent written communication and editorial skills.
  • Strategic thinker, strong work ethic, commitment to the mission of NYLC.
  • Proficiency with Microsoft Outlook, Word, Excel, and PowerPoint on a PC platform.
Salary and Benefits: Dependent upon qualifications.

To Apply: Submit a cover letter including where you heard about the position, resume, and two writing samples by Wed., July 27 to: