Principal Duties & Responsibilities
o Assists in developing and implementing tactical responses to achieve business plan targets.
o Assists in answering product questions from Distributors, Sales Associates and customers. Expected to spend significant time in the field
o Actively participates in the marketing development effort to bring new products from concept through commercialization including market exit.
o Works closely with Sales Training to ensure all proper information is provided for new products and assists with Sales Training when necessary.
o Develops and maintains a high level of product category knowledge.
Supports Brand Managers in the effort to initiate new product strategies in the form of supporting existing brands and creating new products. Assists with evaluating the needs of product marketing and sales personnel on a global basis.
Expected Areas of Competence (KSA's)
o Assists in development of global brand positioning with key messages and creating the tools to communicate core messages to key customers.
o Develop a comprehensive understanding of customer and end-user needs and product positioning relative to the competition.
o Uses knowledge of existing products, new developments and market needs to assist in the formulation of strategic and creative marketing plans and tactics.
o Uses and understands technical medical language to interact with internal and external customers.
o Understanding of operating room protocol.
Education: B.S. degree, preferably including formal studies in business, MBA or work on an MBA is preferred.
Experience: Minimum 1-2 year previous work experience. Product marketing experience or related experience in healthcare or medical device a plus.
Skills: Microsoft Office Suite, strong presentation and organization skills. Must have the ability to,
- operate is a cross functional team
- lead projects or tasks to completion
- interact with sales representatives and surgeon customers
- integrate input from multiple resources into projects and tasks
Apply online now.