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Monday, August 29, 2011

Public and Media Relations Coordinator - Xcel Energy Center

Communications: Media/Public Relations Servicing

Public and Media Relations Coordinator - Xcel Energy Center, Saint Paul River Centre and The Legendary Roy Wilkins Auditorium (Saint Paul, MN)

Essential Duties and Responsibilities:
Actively participate in strategy, planning and execution of promotional efforts and marketing related to upcoming events at each facility.

Create social media action plans that drive prospect and customer engagement. This includes overseeing the day-to-day deployment of communication across a range of social media platforms, monitoring online conversations, tracking engagement and engaging fans with entertaining content and experiences. Also responsible for managing the timely execution of social media campaigns, as well as monitoring and interpreting analytics in support of integrated marketing initiatives.

Write, develop, produce and distribute media releases, press kits and other PR materials pertinent to successfully publicizing events at each of the facilities.

Assist in the pitching of story ideas to business, trade, sports and/or entertainment media related to events or news regarding each facility to increase media coverage locally, nationally and internationally

The ideal candidate will be able to create digital marketing collateral utilizing the skills in graphic design, HTML editing and CSS coding. The ability to translate business objectives into creative art production and supporting copy is critical.

Establish and maintain relationships with local media by providing outstanding service; promote organizational themes and messages in a positive fashion and act as media relations representative at major events hosted at SPAC facilities and around the community.

Help facilitate the needs of onsite media during events.

Independently manage assigned tasks, projects and assorted administrative duties such as attendance history, photo and newspaper clip archives, media databases, gift procurement, media credentialing and other duties as assigned.

Qualifications Required:
2+ years of public/media relations experience

BA in Communications, Public Relations or equivalent experience

Exceptional written and verbal communication skills

High degree of self-motivation with a proven track record of working within social media interactive platforms

Ability to work some evenings and weekends as dictated by event calendar and event needs

Ability to work in a fast-paced environment

Detail oriented, organized with strong time-management skills

Creative and outgoing personality; professional demeanor

Consistently models key MSE guiding principles (Passion, Teamwork, Caring, Excellence) and helps develop company culture by building connection and understanding amongst employees 


Apply online now.