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Thursday, October 20, 2011

Beehive PR - Director Digital & Social Strategy

Professional Skills
  • Core Skills: Develops and leads Beehive’s digital and social media strategy and programs, consulting broadly across client portfolio and championing agency initiatives; has stellar verbal, nonverbal and written communication skills; is adept at translating business objectives and marketing messages into strategies and content that inspires social media conversations; has strong, proven presentation skills; focuses on the business value and applications of digital and SMM; makes clear linkages between business strategy and technology solutions; has strong analytical, problem-solving and decision-making skills
  • Research and Planning: Leads new business research in support of social and digital strategies; tracks developments and innovations in the digital and social space and provides strategic value related to industry trends (e.g., measurement, social software, mobile, social advertising, content strategy, search/SEO); uses forward-thinking tools and up-to-the-minute best practices when developing digital strategies; dedicated to staying on the edge of new tools and technologies and sharing information with agency team and clients
  • Account Management: Flawlessly develops, monitors and manages client projects, timelines and budgets; measures client program performance; mentors and guides agency team members; direct supervisor of digital and social media coordinators and strategists; delivers invoices on time; proactively manages client expectations; values error-free work – delivered on time, on strategy, on budget
Client Skills
  • Relationships: Serves as a strategic counselor to clients and team members; quickly connects with the C-suite, IT and team members; has a strong partner approach – can lead and follow; has a passion for teaching and sharing knowledge; excellent project manager who knows how and when to build high-performance digital teams (creative, SEO, writers, developers/designers, technologists, SM strategists); takes initiative and shows urgency; instills confidence at all levels in client organizations to guide understanding and belief in the value of digital and social strategies
  • Measurement: Leads Beehive’s social media monitoring and measurement strategy and process; understands and uses digital tools and technologies both personally and professionally (proficiency using a range of social media monitoring tools required/familiarity with Radian6 and Social Radar preferred); merchandises program effort and results to clients at key points and ongoing; clearly ties program results to business results
  • Client Growth: Grows Beehive’s digital/social media service offerings; networks with peers and influencers online and at events as a Beehive representative; leads agency digital developments and ongoing learning opportunities for the agency team; proactively grows existing client business

Personal Skills
  • Leverages Strengths: Demonstrates superior counseling skills with internal and external clients; passionate but with a low tolerance for drama; leverages strengths to set/achieve goals and improve work product, client relationships and internal collaboration
  • Committed to Growth: Proactively identifies areas for improvement; works to mitigate weaknesses; collaborates effectively with team members; is self-aware; embraces the challenge to stretch, strengthen and grow professionally and personally; sets goals and works to achieve them
  • Demonstrates Accountability: Is candid, honest, respectful and solution-driven; accepts/provides feedback and constructive feedback; meets deadlines and agency responsibilities

Position Requirements
  • 10 years experience; classic PR background preferred but not required, consulting/agency experience and a minimum of five years of demonstrated digital and social media engagement experience is required; proven track record applying digital solutions to core marketing and PR strategies
  • Bachelor’s degree in public relations, communications, marketing or related field of study
  • Strong social media/digital PR case study portfolio that can be leveraged with current and prospective clients (large platforms and programs preferred)
  • Actively engaged in local community including association participation and leadership via activated social media profiles ; highly activated individual digital foot print
  • Proven experience managing crises with social media implications and using online tools in response to managing brand reputation online and offline
  • Proven management of social media programs, including research, strategy, implementation, measurement, analysis and merchandising
  • Passionate about the quickly evolving social media environment and digital landscape — constantly surveying and investigating new opportunities and developments
  • Has a good sense of humor, a positive attitude, an open mind and can help make Beehive a great place to work every day
Apply online now.