FLW
is the largest fishing tournament organization in the world and
offers anglers worldwide the opportunity to compete for millions in
prize money in a number of tournament circuits each year.
The goal of the FLW Public Relations department is to ensure
external messaging projects organizational standards throughout all
possible resources. The department is responsible for moderating
the communications and all internal and external messaging
throughout the organization and uses various monitoring and tracking
programs to analyze the effectiveness of the efforts.
Responsibilities include:
· Creating and maintaining media contact lists that target appropriate journalists and outlets
· Assisting with writing, editing and distributing news releases as assigned
· Assisting with writing copy for various publications and promotional material
· Pitching story ideas and securing media coverage
· Assisting in developing and increasing social media exposure
· Providing photo and video material for use by media outlets
· Archiving media clips
· Maintaining sponsor clip database and creating quarterly reports
· Assembling and distributing media kits
· Additional duties as assigned
Qualifications:
The
Public Relations/Communications Intern position requires excellent
interpersonal and communications skills as well as the ability to work
well as a team member under tight deadlines. A full range of
public relations skills, including writing and editing copy for
news releases, media guides, letters, commercials/ads and other
promotional material is required. A thorough knowledge of AP style
is required. A basic understanding of fishing terminology and
techniques is beneficial. Pursuit of a bachelor’s degree in journalism, public relations, communications or
related discipline is required. A working knowledge of Microsoft
Word, Excel and Outlook is required. Knowledge of PowerPoint,
VOCUS, Scarborough Research and similar software is a plus. Solid
organizational skills and strong interpersonal skills are essential. Photography and video skills are beneficial.
