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Wednesday, November 09, 2011

SEIU - Digital Campaign Director

Purpose:  
The Digital Campaign Director is responsible for working with campaign and organizing directors to integrate digital strategy into the organizing work of the union.  The Digital Campaign Director will be responsible
for creating the strategy for an implementing all aspects of new media work on individual organizing campaigns including, but not limited to:

  • building targeted and specific email lists, running email campaigns,
  • mobile program, online video, working with bloggers, online advertising,
  • creating content for websites and more.
PRIMARY RESPONSIBILITIES: 
(Any one position may not include all of the specific duties and responsibilities listed.  Examples provide a general summary of the work required and should not be treated as a total and complete list of
expected duties to be performed by employees in the classification.)
  • Manages every aspect of online campaigning, including (but not limited to) making a campaign plan; writing content for email and websites; directing the purchase of online advertisements for list-building and persuasion, creating channels for driving online activists to offline action, coordinating the direction of online video creation, and other responsibilities as needed.
  • Works with campaign and department leaders on the development of online strategy, content, and technology to advance campaign goals.   
  • Analyzes and reports on metrics for their campaigns; works with other digital staff and directors to develop internal best practices.
  • Manage relations and engage local, political, labor and issue bloggers in the campaign
  • Performs other duties as required to support the department and its mission.
Contacts:
Include local and campaign staff, consultants, vendors, allies.
Direction and Decision Making:
This position reports the local union Chief of Staff and organizing campaign directors.

Education and Experience
Bachelor’s degree or equivalent experience required.  Two to five years experience in online organizing. Some field organizing experience preferred. Labor movement experience is a plus. Other abilities include:  
  • Proven experience managing strategy, content creation, and technology
    acquisition and development for Web and Internet campaigns.   
  • Experience developing and implementing strategy on a wide range of campaigns,
    including organizing, contract, political, and legislative, as well as
    experience working with community allies.
  • Thorough knowledge of Web site development, architecture, and navigation protocols.
  • Thorough knowledge of online publishing and related use of Internet technology for communication, education, and advocacy.
  • Knowledge of the use of new technology for community advocacy.
  • Knowledge of software product development.
  • Knowledge of building online audiences and communities.  
  • Knowledge of unions, the labor movement, and their mission and objectives.
  • Knowledge of union organizing, political, and advocacy campaigns.
  • Ability to communicate effectively, both orally and in writing. Excellent writing and editing skills required.
  • Ability to effectively use Internet communications tools.
  • Ability to make effective presentations.
  • Ability to handle multiple priority projects simultaneously and meet established deadlines.
  • Ability to coordinate with others on projects so that deadlines are satisfactorily met.
  • Ability to work effectively with elected leaders and staff in complex and sometimes political situations.
  • Ability to continually develop skills related to use of rapidly changing technology, and communications best practices.  
  • Ability to write and proofread Spanish a plus.
  • Skill in the use of HTML and Microsoft Office programs.
Physical Requirements:
Work is generally performed in an office setting.  Long and extended hours and travel may be required.
To Apply: Email resume and cover letter to: resumes@seiu.catsone.com