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Tuesday, January 10, 2012

FAME - PR Account Executive / Senior Account Executive

Job Description
Reports to: Director of FAME Public Relations

SUMMARY
Proficient in public relations plan execution, day-to-day client communication, and building media relationships to support client marketing programs in a variety of industries.  Capable of handling all aspects of a client’s PR needs including writing, media list development, media relations, social media, promotion and event planning/onsite management.  Consistently approaches assignments with a positive, collaborative working style. Able to meet deadlines as part of a fast-paced, results-oriented PR team.

ESSENTIAL DUTIES AND RESPONSIBILITIES


Ability to:

  • Understand client needs and PR campaign elements
  • Articulate and enhance client messaging
  • Develop timely news angles and weave into media materials
  • Build and maintain media lists and understand media relations strategy
  • Aggressively pursue media placements with national and regional press
  • Develop creative ideas to help client brand’s stand out
  • Execute social media programs and bring fresh ideas to the table
  • Draft a variety of documents from news releases to proposals to reports
  • Monitor and track placements
  • Communicate and interact with clients in a professional manner
SUCCESS FACTORS:
  • Be self-motivated and juggle a variety of projects
  • Demonstrate creativity in public relations planning and execution
  • Manage time and meet deadlines
  • Think through assignments and present problem/solution to manager

REQUIREMENTS


Bachelor’s Degree or equivalent from a four-year college or university preferred.

Two to four years of related work experience. 

To learn more visit www.fameretail.com or send your resume and coverletter to
cleum@fameretail.com
ABOUT FAME

FAME is a brand marketing agency committed to creating and implementing provocative ideas and experiences. Rooted in retail expertise and acclaimed design, FAME captivates and convinces consumers in industries ranging from entertainment, grocery and home furnishings to healthcare and restaurants. Founded in 1990, FAME is part of the TBWA Network and Omnicom Group portfolio, and was named TBWA's fastest growing agency in 2010.