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Friday, January 06, 2012

Weber Shandwick - Social Media Specialist/Community Manager

Qualifications Mashable! named Weber Shandwick a Top 4 Employer for Social Media Professionals highlighting the firm's knowledge and experience when it comes to helping clients in the social arena. The PR News Digital Awards also named Weber Shandwick a Digital Firm of the Year, winning more awards for its digital work than any other PR firm.

Weber Shandwick is a leading global public relations agency with offices in 74 countries around the world. The firm's success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Our digital communications practice group helps clients understand, apply and benefit from social and emerging media in measurable ways. The group consists of over 100 digital and social media specialists embedded in 34 offices around the world. Our pioneering digital work for clients has received the highest industry honors in both marketing and public relations categories Our Minneapolis office is looking for a Strategist for its Social Media practice.


This person will be responsible for Digital and Social initiatives such as writing and managing client social media assets and communities, syndicating content via social networks, blogger relations and plan development. S/he must also have strong content creation skills (writing, blogging, microblogging and a familiarity with multimedia development such as video and podcasting), creative thinking abilities and the ability to develop blogger and client relationships. S/he must have a solid grasp of all basic social media tools and how they affect a client’s business.


  • Work with clients on tactical issues in social and digital media (blogging, microblogging, microsites, social networks, syndication, etc.) and provide basic client counsel.
  • Conduct and manage the flow of research. Develop blogger relationships. Participate in client meetings and presentations. Contribute to plan development processes.
  • Support the new business development process. Understand industry issues that directly and indirectly affect the client.
  • Demonstrate sophisticated social and digital media skills, including social media monitoring. Develop web content as needed.
  • Serve as a role model to team members.
  • Manage external vendors.
  • Contribute to program planning and account management by researching budgets, attending brainstorms, and facilitating the purchase order process.


  • Bachelor's degree in Marketing, Public Relations, Journalism or Communications, and 3-5 years related professional experience, with some agency experience desired.
  • Prefer candidates with PR agency experience and must be proficient in Microsoft Suite, online services and new media. Candidate should possess a thorough command of the social media and digital world (from the evolving social web to mobile tools and trends), sophisticated client service and digital communications skills, high energy and passion for this area of rapid change and innovation. Previous experience supporting a client in community management, mobile and/or general technology is a plus. Interactive, digital advertising and/or digital PR agency experience preferred.

    Weber Shandwick is an equal opportunity employer. EEO/AA.M/F/D/V. 

  • Apply online now.