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Friday, February 03, 2012

Lola Red PR hiring Assistant Publicist

Entry Level, Full Time, Hourly
Eligible for benefits after six months, paid parking in downtown Minneapolis effective immediately.
Academic/Technical Qualifications
Bachelors Degree in Journalism or Public Relations
Knowledge and Skills
Knowledge of media issues, high energy, excellent organizational skills and creative thinking abilities 
Computer Skills
Strong Microsoft Office skills specifically Word and PowerPoint, Excel, Outlook
Industry Experience
1-2 years of experience in public relations or journalism fields (this may be intern experience)
Leadership/Management experience/capabilities
Ability to manage multiple tasks, lead projects and communicate well and often
Communication Skills
Ability to communicate free of error.  Ability to build relationship with client and media. Receptive to direction and feedback
Attitudes and Behavior
Self starter, pleasant/helpful/optimistic, minimal supervision required.  Ability to work in teams

Client Relationships
·         Execute publicity campaign tactics
·         Prepare status documents for clients
·         Ensure features are obtained, press releases are effective, clients are prepped and execution is flawless
·         Monitor media for opportunities for additional exposure or possible problems or issues
·         Develop strong bond with client and provide long-term value that results in continuous revenue.
Media Relationships
·         Establish genuine and trustworthy relationships with journalists, reporters and editors
·         Generate new media leads through research, networking and referrals
·         Research and keep abreast of each media contact’s interests and story needs and provide value by presenting options and commentary
·         Keep management informed by collecting, analyzing and summarizing concerns, data and trends in PR industry
·         Maintains professional and technical knowledge consisting of:  attending professional workshops, reviewing professional publications, establishing personal networks, reviewing best practices and participating in professional societies
·         Participate in intern interviews
Social Media:
·         Stays abreast of social media advances and shares them with the team
·         Creates promotions that fit within strategy and meet clients goals
Executes social media tactics for clients New Business Development
·         Build business contacts through networking, referrals, events and other sources
·         Enhances Lola Red reputation by continuously promoting the firm through marketing efforts
·         Support new business opportunities with research
To apply, please send a ONE page resume and cover letter to