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Wednesday, March 07, 2012

KCA Associates - PR Manager

KC Associates (KCA),, a b2b information technology marketing and public relations firm is seeking a PR Manager(s). This contractor position is ideal for a communicator with five years or more experience in the b2b technology sector, enjoys working independently and strives for an optimum work-life balance.

The PR Manager is responsible for generating opportunities for clients by executing public relations programs. S/he is responsible for day-to-day client contact regarding opportunities and for providing input into the tracking and measurement of the program. S/he also will work with the PR Director on developing client PR strategies.

Billing Workload
Generally ranges from 15 – 80 hours per month (5-25 hours per week), depending upon contractor availability and client workload. Billing rate is based on experience and ranges from $50 - $80/hr.

The PR Manager possesses excellent pitching skills (both written and verbal) and innately understands what makes news and how to develop compelling stories in order to generate opportunities for clients. S/he has demonstrated the ability to build strong rapport and relationships with media. This role requires the contractor to be quick to assess situations and adapt accordingly, as well as to be solution-orientated rather than problem-focused. The PR Manager has a minimum of five years of progressive public relations experience within a public relations agency and has a solid understanding of the information technology industry.

  • Write client news releases & pitches
  • Write and pitch byline abstracts/proposals
  • Monitor industry dialogue and pitch story angles/opportunities
  • Secure placement for media materials (bylines and case histories)
  • Schedule editor and analyst interviews
  • Research and propose story ideas and speaking opportunities
  • Build relationships with key media outlets
  • Conduct media relations outreach activities
  • Facilitate media & analyst briefings (phone, in-person, events)
  • Participate in blogger outreach and social media programs
  • Keep client online press rooms up-to-date with news releases and media mentions

About KC Associates
Since 1988, KC Associates (KCA) has provided marketing and PR services exclusively for IT companies, including applications and systems software, IT services, storage, networking, communications, and hardware devices. Unlike traditional agencies, KCA operates as a virtual organization composed of seasoned information technology-specific marketing and PR professionals, each with 10 or more years’ experience in the IT industry. KCA’s services span the entire b2b marketing spectrum—from competitive positioning and messaging to on- and offline marketing and PR, as well as lead generation. Each year since 2004, KC Associates has been recognized by the Business Journal as a Twin Cities Top 25 PR Firm. In 2011, KCA ranked 20th on the list.

To apply for the PR Manager position, please send cover letter and resume to Eva Keiser at