This position is responsible for helping shape and execute enterprise-level editorial content for internal audiences—corporate office and field force. This individual plays a cross-organizational role in developing complex communications and editorial plans for audiences and enterprise newsletters. Directly accountable for creating effective standards/protocol that govern communications processes and decisions.
Accountabilities:
Develop and implement
quarterly enterprise editorial plans for corporate and field audiences
- Synthesize company and business priorities into a comprehensive messaging and content approach across all communications vehicles
- Collaborate with executive, senior business and communications leaders to prepare integrated message plans
- Inform editorial plans with audience perspective, working closely with field communications experience team
- Oversee planning, message development and execution of all enterprise newsletter content
- Lead cross-organizational editorial boards to capture key business priorities and influence messaging approach
- Work closely with established business committees to influence decisions around prioritization and sequencing
- Anticipate implications of communications; make appropriate recommendations to senior and executive leaders as necessary
Establish and set
editorial policies that govern messaging at an enterprise level
- Define standards/protocol to guide prioritization and sequencing decisions
- Set standards for frequency and types of content to support business objectives
- Guide decisions around timing and message mediums/visibility
Oversee execution and
effectiveness of editorial plans
- Work closely with experience team and communications consultants to ensure day-to-day execution meets the objectives of the enterprise editorial goals
- Identify areas of focus based on audience feedback, metrics and company priorities; make adjustments to strategy as necessary
- Create and deliver strategic presentations - that communicate results and connect to business objectives - to executive and senior leadership
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