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Thursday, May 10, 2012

Ameriprise - Director – Director, Communications-Enterprise Content

Here, you'll be part of an inclusive, collaborative culture that rewards you for your contributions.  You'll work with other talented people who share your passion for doing great work that's in the best interest of our clients.  And you'll have plenty of opportunities to make your mark at the office - and a difference in your community.  So if you're talented, driven and want to work for a company that cares, put a rewarding career more within reach at Ameriprise Financial.

This position is responsible for helping shape and execute enterprise-level editorial content for internal audiences—corporate office and field force. This individual plays a cross-organizational role in developing complex communications and editorial plans for audiences and enterprise newsletters. Directly accountable for creating effective standards/protocol that govern communications processes and decisions.  

Accountabilities:
Develop and implement quarterly enterprise editorial plans for corporate and field audiences
  • Synthesize company and business priorities into a comprehensive messaging and content approach across all communications vehicles
  • Collaborate with executive, senior business and communications leaders to prepare integrated message plans
  • Inform editorial plans with audience perspective, working closely with field communications experience team
  • Oversee planning, message development and execution of all enterprise newsletter content
  • Lead cross-organizational editorial boards to capture key business priorities and influence messaging approach
  • Work closely with established business committees to influence decisions around prioritization and sequencing
  • Anticipate implications of communications; make appropriate recommendations to senior and executive leaders as necessary
Prepare strategic overviews of editorial approach for executive and senior leadership


Establish and set editorial policies that govern messaging at an enterprise level
  • Define standards/protocol to guide prioritization and sequencing decisions
  • Set standards for frequency and types of content to support business objectives
  • Guide decisions around timing and message mediums/visibility
Serve as a lead decision maker, with communications and business leaders, to resolve message and editorial standards conflicts
Oversee execution and effectiveness of editorial plans
  • Work closely with experience team and communications consultants to ensure day-to-day execution meets the objectives of the enterprise editorial goals
  • Identify areas of focus based on audience feedback, metrics and company priorities; make adjustments to strategy as necessary
  • Create and deliver strategic presentations - that communicate results and connect to business objectives - to executive and senior leadership
Use feedback, research and measures to influence business partners and leadership
  • Serve as a Corporate Communications department leader and provide support for strategic communications projects as appropriate.
  • Identify or recommend storyline opportunities as needed