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Monday, May 21, 2012

Haberman - Senior Digital Strategist - Website Architecture/User Experience

Summary: Haberman is a full-service marketing agency with a clearly defined mission — to tell the stories of pioneers who are making a difference in the world. As modern storytellers, we create powerful movements that inspire engagement and drive positive social change. Our team is made up of bright, passionate advocates, many of whom left big agencies for more meaningful work.

As Senior Digital Strategist, youʼd be a leader on our digital team to ensure client satisfaction and a positive reputation for the agency. This position develops digital marketing strategies and drives execution of campaigns at Haberman, ultimately making significant contributions to our reputation as a smart digital agency. This individual must be highly proficient in the digital marketing space as well as curious and proactive about learning, researching and implementing a variety of interactive tactics. Senior Digital Strategists also serve as subject matter experts and counselors for specialty areas — this position would focus on Website Architecture/User Experience.

Digital expertise
  • Lead the development and implementation of digital development/marketing strategies, campaigns and tactics for clients. 
  • Serve as a strategic lead in one or more specialty area (as outlined above). 
  • Write and develop digital marketing plans, reports and recaps. Own, in partnership with Digital Director, quality of ideas and provide the final layer of attention-to-detail. 
  • Research, gather and analyze relevant information to support clientsʼ interactive campaigns. 
  • Manage interactive-focused projects in partnership with a variety of internal team members, including design, marketing and/or PR colleagues.
  • Show dedication to continual learning in the fast-paced change environment of digital. 
  • Conduct website discovery processes, including gathering content and technical requirements.
  • Assist client in selecting a content management system.
  • Develop website strategy and website architecture, including site maps, user flows and wireframes.
  • Work with client and programmers to develop technical requirement lists.
  • Conduct and lead the website QA/testing process.
  • At times, serve as programmerʼs primary contact.
  • Oversee both new and existing search engine optimization and search engine-marketing efforts for clients. 
  • As needed, execute SEO plans. 
  • At times, conduct content management system training.
  • Set up and monitor website goals and optimize analytics tools; generate analytics reports
  • Serve as a subject matter expert regarding website architecture/user experience in client meetings and new business presentations, including describing Habermanʼs capabilities in the space. 
    Client relations
  • Serve as a broad-based digital representative in client meetings. Effectively communicate Habermanʼs expertise as a digital partner, including at least conversational understanding of areas beyond ones specialty.
  • Lead the preparation of interactive communications materials for clients, including researching, producing and/or editing content such as site maps, wireframes, content grids, personas, etc. Take ownership for the final output, but at times solicit input from other digital team members. Presentations and business development 
  • Foster new business development opportunities within existing clients. Ensure Haberman is positioned for ongoing partnerships and efficient renewal of projects. Own the digital portion of proposals or pitches for new pieces of business with existing client. •
  • Serve as the digital representative and expert in business development meetings/presentations with prospective clients and assist in proposal writing and deck creation as needed.
Job Description

  • Share interactive trends and opportunities with internal team and clients.
  • Provide respectful coaching, training and feedback to Digital Strategists as the department grows and evolves.
Experience/Skills Required:
  • 5-10 years of interactive/website experience.
  • Interactive, marketing or PR agency experience a strong plus.
  • Working knowledge of the technical underpinnings of website development.
  • Solid understanding of website design and development processes. 
  • Experience with website architecture, design, usability and optimization techniques. 
  • Interactive, marketing or PR agency experience a strong plus. 
  • Experience in developing and executing SEO plans. 
  • Knowledge of open-source and proprietary content management systems. 
  • Ability to lead interactive campaigns/programs for clients and generate measurable results.

  • Modern storytellers. You could be one if:
  • Our mission speaks to you: To tell the stories of pioneers making a difference in the world. 
  • “Whatever it takes” is just how you roll. Thatʼs how Haberman get world-changing results for our clients. 
  • Youʼre curious. As in, late night, all day, one more page, one more link, keep asking questions curious. 
  • Youʼre a natural born, career honed, supernaturally blessed, idea weaving communicator. 
  • Youʼre brave. You will walk out with a rock and a sling. You will face the blank canvas. Grinning. 
  • Youʼre OK with being vulnerable. Youʼre OK asking for help. Youʼre willing to trust a tribe member.
  • You either never had an ego or you had it surgically removed. Collaboration is as natural as breathing.
  • You assume positive intentions. Gotta problem? No prob. Get past it. Address it in 48 hours, if not sooner.
  • When you hear the word “creative,” your immediate response is, “Arenʼt we all?” No. Boxes. Here.

Reports to: Digital Director

To apply: Please send a resume and a cover letter detailing why youʼre a good fit for this position to: Applications without a cover letter will not be accepted. No calls, please.

Haberman is an Equal Opportunity Employer.