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Wednesday, May 16, 2012

Mall of America - Digital Public Relatons Coordinator


Purpose: To drive traffic and generate sales for MOA and its tenants. To assist in the dissemination of key messages of MOA and promote MOA as the premier retail and entertainment complex. To help integrate traditional public relations with social/digital media for seamless communications.

Duties and responsibilities:
  • Work with PR Coordinator in researching, writing and distribution of event media materials
  • Work with PR Coordinator in managing the clipping service and compiling media coverage reports
  • Work with Digital PR Coordinator in overseeing social editorial calendar
  • Write for the MOA blog and assist in SEO and content ideas for blog posts
  • Create and maintain a social analytics dashboard with regular reporting to Public Relations Manager
  • Pitch events and new stories to traditional and digital/emerging media
  • Research big ideas and opportunities to bring more exposure to MOA
  • Assist in coordinating live media coverage in MOA
  • Assist in implementing day to day media requests specifically article fact checks, photo requests and coordinating live media coverage in MOA
  • Assist in planning, implementing and promoting all major media events
  • Oversee/monitor/manage the online community (Facebook, Twitter, YouTube, etc.) in partnership with Public Relations Manager
  • Assist Public Relations Manager in project management/strategy/advising management relating to digital properties including social media
  •  Assist Public Relations Manager in monitoring crisis messaging on social and digital media sites
Qualifications:
  • Degree in Public Relations or Journalism
  • 2 – 3 years in public relations with heavy background in writing, relationship building and social media
  • Passion and enthusiasm for Mall of America
  • Customer-service oriented
  • Maturity and ability to think on your feet and handle escalated guest service situations
  • Well versed in social media tools and their applications
  • Good verbal and written communication skills and strong research skills
  • Strong organizational skills and ability to manage multiple assignments simultaneously
  • Ability to think strategically
  • Well-read and knowledgeable about fashion and retail trends
Apply online now.