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Tuesday, June 26, 2012

Lola Red PR - Associate Publicist


QUALIFICATIONS:
Academic/Technical Qualifications
Bachelors Degree in Journalism or Public Relations.
Knowledge and Skills
Knowledge of media issues, high energy, excellent organizational skills and creative and strategic thinking abilities 
Computer Skills
Strong Microsoft Office skills specifically Word and PowerPoint, Excel and Outlook
Industry Experience
3+ years of experience in public relations or journalism fields. 
Leadership/Management experience/capabilities
Ability to manage multiple tasks and lead and manage multiple accounts
Communication Skills
Strong copywriting skills.  Ability to create strong relationships with prospects, clients and the media.
Attitudes and Behavior
Self starter, pleasant/helpful/optimistic, minimal supervision required.  Ability to work on and manage teams.

PURPOSE
  • Prepare and disseminate information regarding your client’s organization through newspapers, periodicals, television and radio and other forms of media that meet both the needs of the client and those of the media. 
  • Have strong knowledge of commonly-used concepts, practices, and procedures within a public relations firm and be able to develop strong relationships with media personnel and recognize opportunities for stories.
  • Be responsible for developing firm’s client base through networking, marketing and sales techniques while supporting the overall goals and objectives of the team and the firm.
  • May be asked to assist in the supervision of interns or other publicists where appropriate.
  • Be responsible for overseeing and serving as main point of client contact for account
RESPONSIBILITIES
Client Relationships
  • Ensure features are obtained, press releases are effective, clients are prepped for media interviews and appearances
  • Monitor media for opportunities of additional exposure or potential threats
  • Prepare and conducts weekly/bi-weekly status updates with clients
Media Relationships
  • Establish genuine and trustworthy relationships with journalists, reporters and editors
  • Generate new media leads through research, networking and referrals
Internal
  • Leads tactical execution of PR campaigns
  • Assist in developing comprehensive, creative and successful publicity campaigns
  • Keeps management informed by collecting, analyzing and summarizing concerns, data and trends
  • Maintains professional and technical knowledge by: attending professional workshops, reviewing professional publications, establishing personal networks, reviewing best practices and participating in professional societies
  • Oversees up to 6 accounts
To apply, please send a ONE page resume and cover letter to alexis@lolaredpr.com