The Company:
An innovator of higher
education, Rasmussen College is a career-focused, private college that
specializes in offering the most in-demand degree programs in a highly
supportive, student-centered educational environment. Rasmussen College
offers market-relevant programs from the certificate and diploma level
through the associate’s and bachelor’s level online and across its 22
campuses in the Midwest and Florida to more than 15,000 students. By
combining its expertise in career development with high academic
standards and with unparalleled student support services, graduates of
Rasmussen College leave with the most up-to-date knowledge, the skills
that employers look for, and the tools to succeed in their chosen field.
Since 1900, the primary focus at Rasmussen College has remained
constant: student achievement is of the upmost importance, the employer
who hires its students continues to be a valued partner, and Rasmussen
College is dedicated to being a primary contributor to the growth and
development of the communities it serves. To our employees, we offer the
opportunity to develop professionally in a forward-thinking, spirited
and entrepreneurial growth environment; the opportunity to be part of
creating a business, curriculum or program; and the satisfaction that
hard work is rewarded with more than excellent salary and benefits, but
also with the gratification that every Rasmussen College employee
ultimately has a meaningful impact on our students, the businesses who
hire them and the communities we collectively serve.
Reporting Relationships:
The Digital Marketing Intern reports to a Senior Marketing Manager, Digital Strategy.
Responsibilities:
The Digital Marketing Intern
is an extraordinary position for career-minded and goal-oriented
individuals to experience an entrepreneurial, values-driven culture; a
rapidly growing business driven by societal and educational trends; a
robust and defined career path; and most importantly, the opportunity to
positively impact the lives of aspiring students and their communities.
The Digital Marketing Intern will assist in the go-to-market plans
within our online advertising (Paid Search, Affiliate, and Media) and database marketing teams.
Additional responsibilities include:
- Assist in the auditing of Rasmussen’s digital marketing assets to ensure that we are brand compliant
- Work with the Paid Search team on their transition from an agency to internal model
- Responsible for some pulling operational reporting across media channels
- Work with marketing managers to ensure that we have coverage across digital media for our programs and geo locations
- Assist in the invoicing and payment process for vendors
Requirements:
- Ability to work 20-25 hours per week, during business hours
- Must be currently enrolled in a Bachelor’s Degree program with emphasis in Business, Marketing, Finance field
- Demonstrated resourcefulness, motivation and initiative
- Ability to work independently
- Active interest in learning about Digital Marketing/Media
- Detailed oriented
- Intermediate expertise working with Excel and Access
Rasmussen is committed to
the policy that all persons shall have equal access to its programs,
facilities, and employment without regard to race, color, creed,
religion, national origin, sex, age, marital status, disability, public
assistance status, veteran status, or sexual orientation.
