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Tuesday, June 05, 2012

University of Minnesota - Media Relations Representative

The Media Relations Representative works for the University News Service. The News Service is the primary public relations office for the University of Minnesota and the initial point of access for local, national and international media. The media relations professional is responsible for identifying and placing news stories as part of comprehensive public relations strategies for a range of University clients. The News Service media relations representative will:
  • Work with university communicators to identify and publicize news, accomplishments and achievements that advances the reputation of the institution; • Maintain professional, productive relationships with the media; 
  • Manage print, broadcast and online news inquiries; 
  • Manage outreach within the University to cultivate additional faculty experts; 
  • Develop and implement communications strategies for university initiatives and projects; 
  • Provide public relations services to university clients; 
  • Collaborate with other University Relations staff to maximize exposure for stories via other communications assets (e.g. university web site, social media, internal communications, etc.) 
  • Develop and write news releases and other media materials.
Qualifications: Bachelor's degree; experience in journalism, public relations or communications; ability to effectively pitch and earn placement of news stories in print and electronic media; an understanding of social media as a tool in strategic public relations. Excellent communication skills and an entrepreneurial attitude are essential. Also needed are sound news judgment, the ability to develop and execute communications strategies, experience in issue management and the ability to prioritize, follow through and work independently under tight deadlines. Knowledge of video and other multimedia is a plus.

Relationships: Reports to the Director of the Public Relations

Develop and maintain strong, positive working relationships with University staff, administrators, college communicators and also members of the media.

Apply online now - requisition number - 178508