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Wednesday, September 12, 2012

Periscope - Account Executive

To establish, manage and build strong client relationships through the development of effective marketing and advertising strategies and plans and the assurance of high standards in creative work and production quality. To meet or exceed the client’s objectives in a manner consistent with Periscope’s mission, objectives and values and that results in a profit for the agency.

A. Client Relationships

Maintain effective working relationships with all client personnel who interface with the agency

Assure that agency work meets or exceed client’s and agency’s quality standards, is presented in a professional manner, and is delivered in a timely fashion, within the client’s budget

Become a recognized expert in the client’s business, including company business goals and objectives, products, markets, industry, distribution, etc.

Working with manager, client and other agency departments, develop and write situation analysis, strategic guides, SWOT analysis, positioning analysis, marketing communications objectives, strategies and tactics, and other strategic planning documents as necessary and appropriate to each client

Develop clear, measurable goals and objectives for client programs and projects, as well as action plans for implementing strategies to measure the effectiveness of agency’s work

Build client confidence in the agency, manage client expectations, assure that client gets “no surprises” and ultimately accepts the agency’s strategic and creative work

Assure that agency avoids legal liability through proper claims substantiation, and by confidential treatment of proprietary client information

B. Communication

Provide leadership to assure all departments of the agency get written and verbal information and direction as needed to “get it right the first time” and to meet or exceed client’s quality, budget and delivery expectations

Maintain written records of all directions, work orders, recommendations, meetings, etc., which result in client decisions or approvals, particularly authorizations to proceed with chargeable services

Keep all members of account teams informed of client acceptance or objections to agency’s work.

Keep supervisor current on issues that may affect the client-agency relationship, especially any problems or indications of dissatisfaction with agency performance that may affect ability to meet or exceed revenue quotas

C. Business Development

Continually be alert to opportunities to sell assigned clients additional Periscope products and services, or to penetrate new areas of the client organization

Always be alert to any business development opportunities. Collaborate with manager in qualifying prospect and planning a marketing strategy. Maintain contact with assigned business development prospects, and issue contact reports

Lead and/or assist in the preparation and presentation of new business “pitches” as requested by manager

Represent the agency’s mission, capabilities and goals accurately to assigned clients, business development prospects and other potential industry allies (i.e. vendors, peers, etc.).

Take all appropriate action to meet or exceed agreed-upon revenue goals

D. Financial/Administrative

Review and approve proposals, estimates, job costs and invoices, and credit memos, and resolve any problems. Assure that client receives adequate explanation for any unexpected billings.

Skills Demonstrated ability to handle high stress situations with effective results

Flexibility to work/communicate effectively with different types of people

Strong client management, negotiation and troubleshooting skills

Excellent attention to detail

Ability to deal with complex numerical situations

Excellent written and interpersonal communication skills

Demonstrated ability to organize, prioritize and multi-task

Creative problem solving and decision-making skills; excellent judgement

Ability to work independently and as part of a team

Strong leadership skills

Software Proficiencies Proficient in Microsoft office software

Education/Experience 3-5 years in marketing/marketing communications/advertising in agency or client organization (agency preferred), or equivalent

B.A. degree in business (marketing preferred), journalism or liberal arts with strong business curriculum. 


Apply online now.