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Monday, October 22, 2012

North American Breweries, Inc - Marketing Internship

Salary: $12/hour; credit bearing pending University/College approval A leader in marketing and selling specialty and imported beer in the United States, North American Breweries imports and markets Labatt Blue and Labatt Blue Light, the No. 1 & No. 2 Canadian beers in the U.S., along with Genesee, the Dundee family of craft beers, Seagram’s Coolers and other specialty brands including Magic Hat and Pyramid Breweries.

Job Summary

The marketing intern based in Minneapolis, MN will work approximately 30 hours per week beginning in mid-February through late-November. This intern will contribute to the day-to-day success of the Labatt Blue, Labatt Blue Light, and Labatt Blue Light Lime brands by serving as a brand ambassador in the on-premise channel mostly in the late evenings. 95% of work week will be spent in the field. He/she should be a current college student or recent college grad in a relevant course of study that is age 21+ and passionate about marketing and the beer industry. We anticipate this position will go at least 2 semesters and could continue through the calendar year. Mandatory 4-day training will be held at North American Breweries’ Commercial HQ in Buffalo, NY week of January 7 th , 2013. Interns will be compensated for training time, hotel accommodations and meals. Interns are required to make their own travel arrangements.

Key Responsibilities

Work with District Sales Manager and/or Alebassador on a target list of on-premise accounts (approximately 20) executing consumer sampling promotions.

Decorate on-premise accounts in advance of sampling promotions.

Execute sampling promotions designed and directed by the Labatt Brand Team.

Sample Labatt beers with target consumers 21 years old or older to introduce Labatt Blue, Labatt Blue Light, and Labatt Blue Light Lime to consumers in on-premise accounts.

Capture photos and videos of consumers enjoying Labatt Blue, Labatt Blue Light, and Labatt Blue Light Lime with a company-owned hand-held video camera. Provide that content to Labatt Brand Team weekly.

Summarize success metrics of sampling promotions and send to Labatt Brand Team weekly.

Develop relationships with wholesaler sales reps and on-premise bar managers.

Serve as a brand ambassador for Labatt in the marketplace.

Adhere to the rules and regulations of the State Liquor Authority, which will be covered in the mandatory training.

SKills and attributes

A high energy, motivated, and successful person who has an outgoing personality.

Excellent interpersonal skills and ability to work effectively with North American Breweries Sales Managers and Labatt Brand Team.

Proficient in Excel, Word and PowerPoint.

Excellent organizational skills with strong attention to detail.

Strong written and verbal communication.

Familiar with social media like Facebook and Twitter.


Up to 30 hours per week beginning in mid-February through late-November, working mostly in the late evenings.

Must be at least 21 years old.

Current Undergraduate student or recent graduate with (or working towards) a Bachelor’s degree in Marketing or Business Management.

Must have valid driver’s license and reliable transportation

Only candidates who apply online at will be considered