Working alongside brand planners and analysts, the Senior Digital Strategist translates brand strategy and data analysis into a clear point of view that outlines how our clients can best leverage interactive marketing. This person must be a pattern seeker as well as a dot connector. He or she will look for patterns through analytics, technology trends, audience insights and brand strategies. And she or he will connect the dots by architecting digital strategies influenced by our client’s business and marketing objectives. Once a strategy has been determined, the role of the Senior Digital Strategist becomes one of helping it translate into idea generation. All while partnering with the account, creative and technology teams to ensure the strategy is effectively implemented. This position reports directly to the Director of Interactive Innovation.
The Senior Digital Strategist partners with our account teams to proactively identify digital opportunities for the brands we serve, requiring this person to be equally knowledgeable about the client’s business as they are the Interwebs. As opportunities are identified, the Senior Digital Strategist maps out the inputs needed to develop a digital strategy. This oftentimes means partnering with an analyst to gather insight on the target audience’s website, mobile and social media behaviors. It also means working closely with a brand planner to ensure we’re delivering a digital strategy that fits the greater brand plan. This person also works closely with the account teams and interactive producers to create proposals that outline the action steps and deliverables necessary to execute the defined digital strategies.
The Senior Digital Strategist is also responsible for identifying digital trends and leading digital education for clients. He or she is also expected to participate in new business pitches, publish to the agency blog and be able to express a point of view on a moment’s notice.
- BA/BS in marketing, communications or advertising; MBA preferred
- Seven to 10 years of digital marketing experience (agency or client side)
- Excellent at building (preferably in Keynote), and giving, presentations
- High comfort level leading brainstorms and filling up whiteboards
- Collaborative working style with a knack for inspiring creative teams
- Combination of right and left-brain thinking that challenges the status quo
Colle+McVoy is a fully integrated advertising agency that excels at modernizing iconic brands, helping them build momentum and recapture the spirit that made them beloved in the first place. We have the privilege of driving business growth for a diversecollection of client partners like Caribou Coffee, CHS, DuPont, General Mills, Indian Motorcycle, Land O’Lakes, Mountain Hardwear, Nestlé Purina, and Novartis, among others. Based in Minneapolis, Colle+McVoy was named a Best Place to Work in 2011 and 2012 by Outside magazine, Advertising Age and the Star Tribune. Its work has been recognized nationally and internationally by the O’Toole Awards, the Effie Awards, the Webby Awards, The One Show, the Cannes Lions Awards andCommunication Arts.
For more information, visit www.collemcvoy.com, www.facebook.com/collemcvoy, or follow on Twitter @collemcvoy.
Apply online now.