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Monday, November 05, 2012

Colle+McVoy, Inc. - Strategist

Position Summary Responsible for the consumer relevance of the brand communication strategy.

Responsibilities:

Represents the brand in all advertising communications through consumer research and dialogue with primary research specialists, account managers and creatives.

Leads and participates in strategy development initiatives for clients and new business.

Presents research/strategy findings in client and new business meetings.

Works with the account manager to effectively craft creative briefs and brief creative staff.

Collects research project input and prepares project/tabulation specifications.

Designs and monitors the design of questionnaires and topic guides.

Moderates focus groups, analyze data and develops implications and recommendations.

Monitors and interprets cultural and social trends relevant to client business.

Qualifications/Traits

Bachelor’s degree (B.A. or B.S.) from a four-year college required.

Work experience, including fieldwork or internships in advertising either in creative work or qualitative research and/or training or equivalent combination of education and experience required.

Excellent communication ability: Ability to read, analyze and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data. Ability to draft research reports, presentations, white papers and general business correspondence. Ability to effectively support presentation of research results to customers, clients and other employees of the organization. Excellent reasoning ability: Ability to define problems, collect information, establish facts and draw valid conclusions based upon information furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. 


Apply online now.