Position Summary
Responsible for the consumer relevance of the brand communication strategy.
Responsibilities:
Represents the brand in all advertising communications through consumer
research and dialogue with primary research specialists, account
managers and creatives.
Leads and participates in strategy development initiatives for clients and new business.
Presents research/strategy findings in client and new business meetings.
Works with the account manager to effectively craft creative briefs and brief creative staff.
Collects research project input and prepares project/tabulation specifications.
Designs and monitors the design of questionnaires and topic guides.
Moderates focus groups, analyze data and develops implications and recommendations.
Monitors and interprets cultural and social trends relevant to client business.
Qualifications/Traits
Bachelor’s degree (B.A. or B.S.) from a four-year college required.
Work experience, including fieldwork or internships in advertising
either in creative work or qualitative research and/or training or
equivalent combination of education and experience required.
Excellent communication ability: Ability to read, analyze and
interpret information from a variety of sources, such as trade journals,
research reports, white papers and cross-tabulated survey data. Ability
to draft research reports, presentations, white papers and general
business correspondence. Ability to effectively support presentation of
research results to customers, clients and other employees of the
organization. Excellent reasoning ability: Ability to define problems,
collect information, establish facts and draw valid conclusions based
upon information furnished in written, oral or diagram form. Ability to
deal with problems involving several concrete variables in standardized
situations.
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