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Wednesday, November 28, 2012

Harvest PR - PR Account Director

Job description
  • Reports to Principal
  • The Account Director’s primary responsibility is to service HPR clients, managing accounts to achieve both top and bottom line financial targets for the agency
  • Additionally, the Account Director assists the Principal and Managing Director in identifying and driving both organic and new business
  • Assist in developing agency culture, including but not limited to defining programs/services and “best practices” for all facets of the agency, and championing a work environment that helps ensure a creatively stimulating and balanced work life for each and every team member
Key responsibilities: For existing clients, the Account Director is expected to:
  • Draft annual and project proposals for clients with limited input (including budgets)
  • Deliver exemplary client service for specified clients. This will include:
    • Developing and maintaining a strong working relationship with the client who listens and values your advice 
    • Developing a strong working knowledge of your clients’ business, their competitors and relevant industry bodies
    • Identifying key messages and audiences and developing strategic communications plans
    • Delivering projects and campaigns on time and on budget 
    •  Achieving client satisfaction 
    • Understanding the financials of each account, the allocated hours per month vs. actual fee and managing the accounts according to the resulting servicing levels 
    • Proactively communicating regularly with clients on status of deliverables and budget

  • Actively develop relationships with key clients and be seen as main point of contact
  • Identify relevant opportunities to secure organic growth and hit your revenue targets
  • Develop and maintain strong relationships with appropriate members of the media
  • Keep abreast of market trends, new technologies and client needs
  • Produce and present quarterly and annual ROI presentations/reports for key accounts
  • Attend networking events, seminars and conferences, including out-of-hours, as required to maintain personal professional development and to build networking and new business contacts

Key responsibilities: For new business, the Account Director is expected to:
  • Pro-actively identify opportunities for new business, nurturing a minimum of 3-5 leads per month (via proactive email, telephone, face-to-face interactions)
  • Drive initiatives to identify new business opportunities
  • Draft new business proposals
  • Be capable of leading new business pitches with little or no involvement from the Principal or Managing Director
  • Be proactive in understanding how social media impacts your clients’ business

Other responsibilities:
  • Train and mentor junior PR account team, as required
  • Lead by example and ensure teammates have clear direction on roles/responsibilities
  • Assist with HPR’s marketing and sales activities as required
  • Support the Principal to ensure monthly client billing is accurate, client expenses are recouped, and accounts are current
  • In addition to leading strategic planning efforts, fully partake in the execution of the programs we develop, as determined appropriate by account, including but not limited to writing/editing, media relations, social media, digital communications and crisis work
  • Be an ambassador for the agency
  • Adhere at all times to HPR policies and procedures as specified in the Employee Handbook
Roles reporting to this position:
  • Account executive (s) or similar positions, as assigned
  • For some projects, a freelancer might be appointed. In such cases that person would, for the duration of the project, report to the Account Director on matters relating to that project while reporting to the Principal on all other matters
  • In the absence of the Principal, work closely with Managing Director to support and ensure all clients actions are fulfilled to high standard and on time
If you have a bachelor’s degree in journalism, public relations or related field, and at least 8 years of agency or related agency PR experience – including at least 3 years managing staff – please submit your cover letter and resume to