Kroll Ontrack provides technology-driven services and software to help legal, corporate and government entities recover, search, analyze, produce and present data efficiently and cost-effectively. In addition to its award-winning suite of software, Kroll Ontrack provides data recovery, advanced search, electronic discovery, computer forensics and ESI consulting services.
The Marketing Specialist II position is primarily responsible for the project management and execution of marketing activities to support direct and channel activities including advertising, direct and online marketing, collateral, promotions and other marketing programs, while assisting with newsletter programs, events and public relations. Work closely with Sales, Business Development, Marketing and Product teams at a project level to produce effective marketing programs. Responsibilities for this position also include assisting in the identification of marketing activities as well as the development of marketing plans to support overall product revenue goals.
o Project Management – Responsible for facilitating planning and project management at a project level. Ensure timely completion of milestones and tasks defined for marketing projects and plans such as product launches, marketing events, ad programs, collateral development, marketing promotional giveaways, etc.
o Channel Management – Responsible for developing and supporting marketing programs to leverage existing partner and current customer relationships and to increase the number of partners through recruitment initiatives to advance the company’s growth initiatives. Responsible for identifying, creating, and managing initiatives that will further engage our partners and customers and for building platforms to increase revenue through existing and new revenue streams. Heavy communication and coordination with domestic and International marketing and cross-functional team members will be essential to ensure program consistencies, efficiencies and synergies.
o Media and Advertising Management – Effectively manage research, evaluation, negotiations, creative implementation, optimization, tracking, and vendor management of ad programs. This includes SEM as well as other new and traditional media outlets. Generate ideas, maintain ad calendar and develop activity to produce qualified leads. Interview and manage marketing vendors, negotiate advertising buys, review insertion orders and make final recommendations for manager approval.
o Content Development – Create and edit content, ad copy, newsletter articles, promotional text and creative concepts for marketing deliverables. Produce product and promotional copy for original ads, promotions and other marketing communication initiatives.
o Assist in Marketing Planning – Help research, evaluate and identify activity to assist in the development of marketing plans that meet business objectives.
o Budget Assistance and Administration - Maintain budget reports that outline all marketing expenses with applicable marketing details in alignment with accounting requirements to help balance budgets.
· Bachelor’s degree (B.A.) from four-year college or university in Marketing, Business Communications, English, Journalism, or other related areas is required.
· 4-5 years experience with software channel sales and development, required
- 4-5 years general marketing experience including advertising, promotions, direct marketing, events and public relations
· 4-5 years experience in web marketing including SEM, email marketing, banner ads, etc
· 2-4 years of business-to-business product marketing experience – preferably in the technology industry
· 2-3 years budget tracking and administrative responsibility
· 1-3 years experience in developing marketing programs (above and beyond program execution)
Who We Are
Kroll Ontrack is based in Eden Prairie, MN and is a technology services division of Altegrity. For more information about Kroll Ontrack and our offerings please visit: http://www.krollontrack.com.
Entrepreneurs at heart, we will continually develop services and technologies that serve our customers’ critical information needs. Globally, we will be:
- Respected for our market expertise and nimble innovation
- Trusted for our customer-centered business practices
- Valued for contributing to our customers’ success