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Saturday, December 01, 2012

Colle+McVoy - Community Management Specialist

Role
The Community Management Specialist leads our client’s social media community management efforts. This person must be just as obsessed with being helpful and building relationships as they are tweeting, Pinning or Google+-ing. She or he will service the brand’s owned social media properties by publishing to, and interacting within, each community. He or she will also play a significant role in content planning and managing editorial calendars. All while partnering with clients and colleagues to make sure their social media community efforts are thoughtfully synchronized across .com and mobile experiences. This position is part of the agency’s growing Digital Strategy + Analytics team and reports to the Director of Interactive Innovation.

Responsibilities
  • Create content (e.g., blog posts, tweets, Facebook posts, Pin captions).
  • Curate content from across the Web that may be of interest to social following.
  • Publish created and curated content across blog(s) and social networks.
  • Monitor blog(s) and social networks for proactive and reactive commentary.
  • Moderate commentary as appropriate; route for input / approval as necessary.
  • Identify, and build relationships with, influencers and advocates within communities.
  • Assist in fostering relationships between community influencers and client partners.
  • Follow corporate social media policies and champion rules of engagement.
  • Contribute to editorial plans and the creation of content calendars.
  • Develop social media sharing strategies and recommended tactics.
  • Identify digital content opportunities based on key learnings.
  • Educate clients on the value, and effectiveness of, community management.
  • Provide insight and recommended content ideas to digital strategists.
  • Partner with analysts to monitor social media conversations and track effectiveness.
  • Help manage agency’s blog and social media properties; integrate efforts to .com.
  • Contribute to the agency’s digital education program.
Qualifications/Traits
  • BA/BS in marketing, communications, PR or advertising
  • Three to 5 years of social media community management experience
  • Excellent writing skills, both shorthand and longhand.
  • Heavy use of social media, both professionally and personally.
  • Content and cultural aptitude relevant to our client’s business categories.
  • Comfort with ambiguity and doing things that have never been done before.
  • A knack for good storytelling and presenting things in an interesting way.
Apply online now.