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Thursday, February 07, 2013

The Toro Company - Internship - Marketing

Residential and Landscape Contractor Equipment Marketing within Toro’s Residential & Landscape Contractor (RLC) Division.

This position will contribute to marketing projects in the following key areas as well as support other marketing activities as needed:

Product Line Management

New product introductions

Sell sheets, press releases, web content, point of sale material

Marketing / E-marketing campaigns

Sales, marketing and training material

Marketing programs

Programs analysis

Create new programs as needed to drive sales in a market/product category

Competitive & market analysis

Pricing, Key Features/Benefits

Product positioning

Channel, Customer & Key Industry Relationships

Distributor, dealer and end user customer communications

Industry partner projects / relationships

Marketing Research

Collection of market research and voice of customer data to determine feasibility of new product concepts and/or markets or market share of existing products

Data analysis and report preparation

Introduction to a wide variety of marketing functions

Understanding of market research techniques that drive decision-making

Opportunity to enhance verbal and written communication skills via numerous contacts with customers and channel partners

Experience in developing and documenting key marketing processes

Graduate degree preferred; undergraduate degree or undergraduate degree in process accepted (minimum 2 years completed in an undergraduate program required).

Major in Marketing, Business Administration, Strategy or other business program.

Excellent verbal and written communication skills

Superior analytical skills to analyze/interpret various types of data, summarize, and clearly present findings

Self starter able to work independently and meet deadlines

Proficient software skills including:
Microsoft Suite (Outlook, Word, Excel, Powerpoint, etc.)

Database or data mining experience a plus

May – August, 2013 

Apply online now.