To promote Minnesota as a travel destination through the development of strategic communications programs, including travel publications, website content and social media interactions aimed at consumers/travelers, as well as communications targeted to the Minnesota tourism businesses and organizations. Research and write original content for website, publications, electronic communications and social media, and occasionally edit writing of other Tourism staff or other content contributors. Coordinate publication production with graphic designers and printers as needed, under direction of Communications Manager. As needed, assist in responding to media inquiries for travel information. This writer/editor position is part of the communications team implementing an integrated communications program that expands marketing to attract travelers to our state and increases the awareness of the tourism industry.
1. Oversee content and write copy for the travel marketing website
exploreminnesota.com. Coordinate with other staff to keep website
up-to-date and relevant to consumer needs. Assist with content of
additional Explore MN websites and other electronic communications.
2. Develop content and coordinate production of annual editions of a comprehensive statewide travel guide.
3. Coordinate editorial development of consumer travel publications
produced by EMT or through partnerships with private publishers.
4. Develop electronic information and/or print materials directed to Minnesota's tourism businesses and organizations.
5. Handle media relations, as needed, to promote Minnesota tourism and develop awareness of value of the tourism industry.
Bachelor's Degree in Journalism, Mass Communications, or closely-related field.
Three years professional experience in positions with a high level
of responsibility for developing communications for the public,
including: writing materials such as brochures, articles, newsletters,
news releases and web content; editing materials others have written;
and coordinating production of publications, from planning through
Your resume must contain sufficient detail of your experience to
determine qualifications on above criteria. Writing samples may be
If you meet these qualifications, use the Job Specific Questions
Section to DESCRIBE YOUR QUALIFICATIONS/EXPERIENCE in each of the
following three (3) areas. Failure to address these areas may result in
your resume not being considered.
1. Website content development: Describe your experience and level
of responsibility in generating content for websites, including writing
copy, using specific examples.
2. Publication production: Describe your experience in planning
and developing publications, including writing, editing, supervising
graphic design and production. Outline your responsibilities in this
area using two examples.
3. Editing: Describe your experience in editing materials others have written.
Five or more years experience in developing communications projects, including publications.
Experience in writing on travel-related topics, including articles
on destinations, outdoor recreation, arts and culture, or other leisure
Experience in production of publications, directing the work of
graphic designers, freelance writers, printers and other outside vendors
to produce materials.
Demonstrated skills in working collaboratively with other staff, management and external parties.
Experience in media relations, including developing key messages and conducting interviews with broadcast and print media.
Experience managing multiple complex projects with tight timelines.
Familiarity with the travel industry and with Minnesota tourism destinations and products.
Resumes of all applicants to this posting will be evaluated against the
Minimum Qualifications stated above as well as responses to the three
Job Specific Questions included in this job posting. If your skills
match the required skills for this position, the department may contact
Employee reference checks will be conducted on all finalists. This
may include a review of documentation related to job performance. It
includes contact with the applicant's former employers.
A Criminal Background Check will be conducted on those positions
that have access to confidential information and/or private data, handle
financial transactions, or enter the homes of our clients. A criminal
conviction will not automatically remove you from consideration for
When the position requires travel and the applicant drives a state
owned or leased vehicle, a driver's license and record check will be
How to apply:
Most State selection processes utilize a resume-based screening process.
You will be contacted by agency staff if your background best matches
the selection criteria on this job posting. To apply for this
position, click the APPLY box found at the bottom of this job
announcement. For additional information about the State's selection
process, go to <http://www.careers.state.mn.us/job-tip>.
Apply online now