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Monday, May 06, 2013

Lola Red - Associate Publicist

Responsibilities Include:
·         Maintain communication with clients
·         Lead small and medium local, regional or national accounts
·         Work under Senior Publicist on large and/or national accounts
·         Develop comprehensive, creative and successful publicity campaigns
·         Develop and lead social media strategy
·         Establish genuine and trustworthy relationships with journalists, reporters and editors
·         Leads tactical execution of PR campaigns
·         Generate new business leads through networking, referrals, events and other sources
·         Assists Senior Publicist with research and preparation of new business proposals
·         Keeps management informed by collecting, analyzing and summarizing concerns, data and trends
·         Approve Assistant Publicist and Intern documents and activities
Associate Publicist Requirements:

  • Bachelors degree (degrees in Journalism, Public Relations, Communications preferred)
·         Strong Microsoft Office skills
  • 3+ years of experience in public relations or journalism fields
  • Creative and strategic thinking abilities
·         Excellent verbal and written communication skills, with a strong emphasis on writing
·         Have strong knowledge of commonly-used concepts, practices, and procedures within a public relations firm
·         Ability to develop strong relationships with media personnel and recognize opportunities for stories
·         Strong organizational and follow-up skills
·         Ability to adapt quickly to changing priorities and thrive in a fast-paced environment
·         Incredible attention to detail
·         Ability to work independently
  • Ability to manage multiple tasks, lead and manage up to 6 direct reports
  • Strong copywriting skills
  • Ability to create strong relationships with prospects, clients and the media
  • Self starter, extremely motivated, takes initiative
  • Ability to work on and manage teams
Please send a one page resume and email with “Associate Publicist Position” in the subject line to