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Tuesday, June 25, 2013

Blue Cross Blue Shield - Communications & Advocacy Principle


This position is responsible for the development and implementation of strategic communications campaigns and programs that advance Blue Cross’ statewide community-based prevention initiatives. This position ensures that campaigns are integrated across multiple communications channels and will be responsible for leading the Center for Prevention’s ongoing work in one or more of the following communications disciplines: public relations, social marketing, content management and digital/interactive communications. This role may also provide technical assistance and training – focused on using communications to support policy, systems and environmental changes – to organizations that receive funding through the Center for Prevention.


1. Provides strategic communications counsel; develops and implements communications plans for defined Center for Prevention focus areas, initiatives and projects. Responsible for ensuring communications plans have clear goals, objectives and measurable outcomes, are fully integrated and adhere to budget guidelines.
2. Leads the Center’s ongoing work in one or more of the following communications disciplines: public/media relations, social marketing, content management and digital/interactive communications. While working in this capacity, the Communications Principal may direct and provide feedback on the work of other staff and outside consultants, at the discretion and under the general supervision of the Communications Manager.
3. Directs the work of external agencies and vendors. Participates in selection process, provides regular feedback and manages associated budgets.
4. Writes and edits a variety materials including: press releases, promotional copy, commentaries, speeches, online content and internal communications. May also review, provide feedback and approve communications materials created by others when appropriate.
5. Researches prevention communications and policy approaches being pursued in other cities and states; employs strategies that have been proven effective in other campaigns.
6. Actively identifies and implements communications strategies and tactics that raise awareness of the organization’s prevention initiatives externally and internally; uses these opportunities to educate stakeholders on public health trends and appropriate actions.
7. Builds and maintains strong relationships with Blue Cross staff, community partners, statewide media and other key stakeholders. May represent the Center for Prevention in coalitions that support its policy goals, and serve as a spokesperson to media and the community-at-large.
8. Serves as a liaison between the Center for Prevention, corporate Blue Cross and the Blue Cross Foundation to ensure communications adhere to corporate brand standards and are well-aligned, while also meeting the Center’s communications needs and objectives.
9. As assigned, provides technical assistance, training and consulting to funded communities. Provides guidance on how to use strategic communications to further agreed upon policy, systems and environmental changes. Sources and/or develops appropriate training materials, templates and other resources to support communications technical assistance.
10. Serving as a member of the Center for Prevention’s communications leadership team; represents communications as primary member of cross-functional teams; acts as a counselor and mentor to other professionals.


Required Qualifications:

- Bachelors degree in Journalism, Communications, Public Relations, Public Affairs, Business or related degree and 7 years of related work experience; or 11 years of related work experience in lieu of a degree.
- Demonstrated experience developing and implementing integrated communications programs that include earned, paid, owned and social media elements.
- Direct experience working on both public/media relations and advertising campaigns desirable.
- Excellent writing, editing, and publication skills with demonstrated ability to develop accurate and appropriate communications in a variety of forms.
- Excellent oral and interpersonal communications skills; ability to work and negotiate with key contacts, both internally and externally.
- Demonstrated project management skills for coordinating the planning and implementation of major campaigns.
- Excellent research, problem-solving and analytical skills with the ability to work under tight time frames; adapts easily to change and shifting priorities.
- Financial management and budgeting skills.
- Exceptional judgment, integrity and poise under pressure.

Preferred Qualifications:

- Advanced degree in business, public affairs, public relations, or communications is desirable.
- Demonstrated leadership experience; formal or informal leadership of people and projects.
- Experience or demonstrated interest in public policy; health-related is desirable.
- Experience working across the public, private and nonprofit sectors.

Blue Cross and Blue Shield of Minnesota is an Equal Opportunity and Affirmative Action Employer, M/F/D/V. Blue Cross and Blue Shield of Minnesota is a drug free workplace. Candidates are required to pass a background check and drug test before beginning employment.

Apply online now.