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Wednesday, June 12, 2013

Children's Heartlink - VP of Development and Marketing


Objectives:
The VP of Development and Marketing is responsible for setting the development and marketing strategy and vision to assure adequate financial support from individuals, corporations and foundations, and public sources to successfully fund the organization and its international programs.  As part of the organization’s executive team, (s)he will also participate in the strategic direction setting and vision of Children’s HeartLink and its efforts to build capacity of pediatric cardiac programs in developing countries.   
Supervision:

The VP of Development and Marketing reports to the president and serves as a member of the executive team. The position manages the development and marketing team.   

Responsibilities:
A.          Strategy and Vision
  • Working with executive leadership team, develop the strategic direction and vision of Children’s HeartLink 
  • Work with president and development manager to establish an integrated plan to advance Children’s HeartLink’s brand identity, broaden awareness of its programs and priorities, and advance development and engagement across key stakeholder audiences;
  • Identify challenges and emerging issues faced by the organization and work with the executive team to develop appropriate solutions

B.        Development Strategy and Vision:
  • Work with president and development manager to develop and implement fundraising plan (corporate, foundation and individual) that deepens existing donor relationships, expands fundraising coastally and increases contributions to provide financial stability to support programmatic goals.
Development Operations
  • Major Gifts – manage a ‘book of accounts’ of corporate, foundation and individual donors
  • Work with president and development manager to support coastal donor development
  • Oversee an integrated strategic development plan for Visionary and Leadership Circles (top donors), including exclusive events, annual stakeholder meeting, education and outreach and communications calendar
  • Monitor integrity of all donor information; provide and present statistical analysis to board and senior leaders
  • Oversee HeartLink Gala
  • Work with programs to identify funding opportunities

C.      Marketing and Communications
Strategy and Vision:
  • Work with Marketing & Communications to develop and implement communications plan to advance Children’s HeartLink’s brand identity, broaden awareness of its programs and priorities and increase the visibility of its programs across key stakeholder audiences

Communications Operations:
  • Oversee quality and development of all print and electronic communications including the annual report, marketing collateral materials, website, social media and news releases
  • Oversee the day-to-day activities of the communication function including budgeting, planning and staff development
  • Serve as a spokesperson

D.      Department Management
  • Oversee and coordinate an integrated strategic development function for the organization
  • Work with appropriate staff and volunteers to develop, implement, and oversee the Development and Marketing budgets
  • Plan regular department meetings
  • Manage relations with the Development and Marketing committee of the board of directors, attend board meetings and assist in board presentations
  • Evaluate department staff on an annual basis.

E.        Operations
  • Track staff progress on implementation plan
  • Present Dashboard to board
  • Assume leadership of staff when president is out of the office
  • Work with development assistant to prepare for board of director meetings based on agenda created by chair, president and executive team

F.       International Advisory Board
  • Work with president to develop quarterly meeting agendas and individual engagement plans for each advisor.
  • Manage all logistics for meetings (review agenda with chairs, send out materials, location, etc)
  • Work with president  and executive team on follow up of engagement plan

 

     IV.      General Office Responsibilities

  1.  Attend and participate in staff meetings, retreats, and special sessions
  2. Attend board and executive committee meetings
  3. Attend Children’s HeartLink events (including, but not limited to, HeartLink Gala,  Valentine’s Day Heart to Heart event, annual board holiday party)
  4. Participate in annual performance review process
  5. Be familiar with Children’s HeartLink partners, programs, methodologies and strategies
  6. Over time, be familiar at a high-level with the topic of children’s heart disease—incidence of CHD, types of defects, need for international development, other organizations fighting cardiovascular disease, etc.
  7. Read articles, newsletters, and e-newsletters to remain up-to-date

       V.      Required Experience and Skills:

  1. Bachelor's degree required, Master’s degree preferred
  2. A minimum of ten years of non-profit development / fundraising experience
  3. Demonstrated success in forging, cultivating and expanding relationships with multiple donor sources
  4. Experience in grant writing and reporting
  5. Strong analytical and report-building skills and familiarity with fundraising database software tools
  6. Superior writing, editing and presentation skills, along with experience using communication techniques and tools to support outreach, education and cultivation of donors. Prior experience in communications and marketing is preferred
  7. Needs to have an understanding of international development work and a global perspective with affinity for international causes
  8. Flexible and adaptable style; a leader who can positively impact both strategic and tactical fundraising initiatives
  9. Ability to work both independently without close oversight, but also a team player who will productively engage with others at varying levels of seniority within and outside of Children’s HeartLink
  10. Excellent computer skills, including Microsoft Office (Word, Excel, PowerPoint); familiarity with the Macintosh operating system preferred
Apply by e-mailing your resume to - Jennifer@childrensheartlink.org.