Advertise here!

Wednesday, June 12, 2013

Girl Scouts of Minnesota and Wisconsin River Valleys - Vice President of Marketing and Communications - St. Paul, MN

The Vice-President of Marketing & Communications oversees strategic marketing, communications and public relations activities for Girl Scouts of Minnesota and Wisconsin River Valleys (GSRV).
The position is responsible for helping drive membership and revenue growth through strategic marketing efforts that effectively communicate Girl Scouts’ value proposition and enhance/protect the brand reputation. The ideal VP candidate understands how to use a combination of digital media (web, social, mobile), print, broadcast and relationship marketing tools to achieve strategic and operational objectives. Must be a customer-focused leader who understands how to build collaborative working relationships with business partners across the organization.
Responsibilities include, but are not limited to:
  • Develop and oversee an annual communications plan across GSRV’s key audiences to achieve strategic and operational objectives. Work closely with the CEO and executive team members to ensure alignment of marketing and communications strategies with business goals across the organization.
  • Articulate GSRV’s desired image and position to all constituencies, both internal and external. Ensure that communications by GSRV staff and volunteers are consistent in branding, messaging and design in alignment with standards established by the Girl Scouts of the USA (GSUSA).
  • Collaborate with internal partners in Membership, Volunteer Services and Fund Development to create marketing strategies and tactics that support acquisition and retention of girl members, adult volunteers and donors. Track and report on marketing costs and campaign effectiveness and use data collected to develop future marketing plans.
  • Provide direction for the development and implementation of marketing materials and collateral to support business goals, system development and relationship management with staff and outside vendors to deliver work product within established budget and scheduling parameters. Also provide marketing and implementation support for large-scale council events;
  • Oversee River Valleys’ media relations strategy and implementation. Ensure alignment around strategic initiatives, critical priorities and emerging issues – including crisis communications – partnering with GSUSA as appropriate;
  • Conduct primary and secondary market research to facilitate understanding of customer needs and facilitate decision-making on key strategic priorities.
  • Work with executive leadership and internal business partners to ensure that the MarCom costs are budgeted appropriately across the organization. Provide leadership for identifying ways to deliver high-quality MarCom services more efficiently and at a lower cost.
  • Oversee the development and management of the annual organizational communications/promotional calendar to reduce the likelihood of overlapping marketing communications to members and other constituencies.
  • Lead and develop staff team.
Job Requirements/Qualifications

GSRV is seeking an individual with at least 8-10 years of progressively responsible branding, marketing, communications and management experience, ideally in a leadership role within a complex for-profit or non-profit entity. The ability to take knowledge and transform it into exciting and useful messages, and disseminate it to the right audiences through the best distribution channels is critical. The candidate should possess the following:
  • Demonstrated ability as a leader who can positively and productively impact strategic and tactical marketing initiatives for organizations with a complex array of constituents;
  • Excellent oral and written communications abilities, along with a high level of proficiency in using Adobe Creative Suite and Microsoft Office applications. Some knowledge of customer relationship marketing tools and concepts would be helpful.
  • Strong understanding of digital media (web, social, mobile) technology tools, applications and platforms, including web CMS system, analytics platforms and familiarity with web portal technologies.
  • Must be able to represent GSRV effectively to key internal and external audiences, including: staff, board members, girl members, volunteers, donors, program partners, community supporters, Girl Scouts of the USA and all forms of media. Experienced in handling sensitive and confidential issues;
  • Energetic self-starter with a highly collaborative style, maturity and strong influencing skills;
  • Ability to make independent decisions in a fast-paced, changing environment and troubleshoot issues;
  • Strong organizational skills and a successful track record in overseeing multiple concurrent projects while meeting deadlines and delivering high-quality results. Able to function as both a manager and individual contributor;
  • Experience in website management and developing innovative web and digital/social media strategies, including analytics;
  • Experience developing and managing budgets, leading staff and working effectively with outside vendors;
  • Experience in market research and data analysis with the ability to synthesize and present relevant findings;
  • Minimum Bachelor’s degree in marketing, communications, public relations or a related field. Advanced degree preferred;
  • Passion for the Girl Scouts’ mission of developing the next generation of women leaders; ability to work a flexible schedule, including some evenings and weekends;
  • Must have access to personal transportation on a regular basis for business travel, valid driver’s license, and proof of insurance.
Apply here.