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Friday, July 19, 2013

Ameriprise - Consumer Public Relations Manager

About Ameriprise

Focused on people, not just our bottom line.

Here, you'll be part of an inclusive, collaborative culture that rewards you for your contributions. You'll work with other talented people who share your passion for doing great work that's in the best interest of our clients. And you'll have plenty of opportunities to make your mark at the office
- and a difference in your community. So if you're talented, driven and want to work for a company that cares, put a rewarding career more within reach at Ameriprise Financial.


The Ameriprise Financial Consumer Public Relations Manager will play a key role in managing components of the firm’s public relations program, working collaboratively with the rest of the consumer PR team to strengthen the company’s reputation as a financial services leader.

Reporting to the Director – Advice & Wealth Management Public Communications, this position is responsible for helping execute a robust PR strategy at the local and national levels. Primary areas of focus include day-to-day management of a nationwide media relations program for the company’s 10,000 financial advisors, administering and helping shape the corporate digital strategy as it relates to PR, increasing the visibility of the company’s community relations initiatives, and driving targeted publicity for company spokespeople in national media.

Specific duties include:

* Daily management of the company’s advisor media relations program. Key components of the program include: vetting media opportunities in conjunction with financial advisors; providing advice and media training to advisors with varying degrees of familiarity and expertise in dealing with the media; message development; and collateral and template development. This position is charged with delivering a consistent and excellent experience and positioning the program as an asset to the company’s field of advisors. May also include presence at company conferences.

* Contributing to the company’s digital public relations strategy with a focus on promoting and protecting the Ameriprise brand and extending thought leadership across multiple channels. Seek ways to leverage existing content across digital platforms and continually pursue creative ideas to enhance the company’s social media presence in coordination with other administrators.

* Taking a leading role in national PR efforts positioning Ameriprise as a trusted source of information on the markets and economy. Seek opportunities to promote the company’s chief market strategist and senior economist as expert sources in targeted print, TV, radio and online publications, including CNBC, Bloomberg, Reuters, The New York Times, and The Wall Street Journal. Develop timely and strategic editorial content and identify ways to leverage across digital and internal platforms.

* Developing and implementing creative tactics to promote the firm’s Community Relations efforts including grant-making and volunteer events.

* Preparing external/internal communications including press releases, talking points, and backgrounders.

* Providing public relations consultation and guidance to corporate staff in various lines of business as needed.

* Being prepared to assist with crisis communications and reputation management work to safeguard the company’s brand and reputation, and to mitigate risk.

Required Qualifications

* 4-6 years of public relations experience, preferably with financial or other professional services background

* Bachelor’s Degree in communications, public relations, English or a related field

* A track record of dealing with the media on local and national levels including proactive pitching and reactive inquiry management

* Excellent writing, editing, verbal and interpersonal communication skills

* Experience with media training, message development and creating presentation materials

* Experience representing a financial services brand or other professional services brand on a national stage, preferred

* Some travel may be required


Brokerage, investment and financial advisory services are made available through Ameriprise Financial Services, Inc. Member FINRA and SIPC. Some products and services may not be available in all jurisdictions or to all clients. Ameriprise Financial Services, Inc. is an Equal Opportunity Employer.

Apply online now.