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Monday, July 01, 2013

Blue Cross Blue Shield - Communications & Advocacy Consultant Job



This position is responsible for the development, project management and implementation of strategic communications plans that advance Blue Cross’ statewide community-based prevention initiatives. This position works in one or more of the following areas: public relations, social marketing, content management and digital/interactive communications.

This role may also provide general communications and brand guidance to organizations that receive funding through the Center for Prevention.


1. Provides strategic communications counsel; develops and implements communications plans for defined Center for Prevention projects. Responsible for ensuring communications plans have clear goals, objectives and measurable outcomes, are fully integrated and adhere to budget guidelines.
2. Contributes the Center’s ongoing work in one or more of the following communications disciplines: public/media relations, social marketing, content management and digital/interactive communications.
3. Writes and edits a variety materials including: press releases, promotional copy, commentaries, speeches, online content and internal communications.
4. Provides project management for large communications initiatives, working with management to ensure they are tracking according to key milestones, outcomes and budget.
5. Stays current on communications trends and researches approaches that have proven effective in other organizations and industries; recommends appropriate strategies and tactics for consideration.
6. Builds and maintains strong relationships with Blue Cross staff, community partners, statewide media and other key stakeholders. As assigned, may also support coalition efforts.
7. Serves as a liaison between the Center for Prevention, corporate Blue Cross and the Blue Cross Foundation to ensure communications adhere to corporate brand standards and are well-aligned, while also meeting the Center’s communications needs and objectives.
8. Provides communications and brand guidance/approvals to funded communities. May participate in designing training materials, templates and other resources to support communications technical assistance.
9. May oversee work performed by external communications vendors. Responsible for alerting management if project or budget is not tracking as agreed.
10. Demonstrates leadership by serving as a member of cross-functional teams.


Required Qualifications:

- Bachelors degree in Journalism, Communications, Public Relations, Public Affairs or Business or related degree and 3 years of related work experience; or 7 years of related work experience in lieu of a degree.
- Demonstrated experience implementing integrated communications programs that include earned, paid, owned and social media elements. Direct experience working on both public/media relations and advertising campaigns desirable.
- Excellent writing, editing, and publication skills with demonstrated ability to develop accurate and appropriate communications in a variety of forms.
- Excellent oral and interpersonal communications skills; ability to work and negotiate with key contacts, both internally and externally.
- Demonstrated project management skills for coordinating the planning and implementation of major campaigns.
- Excellent research, problem-solving and analytical skills with the ability to work under tight time frames; adapts easily to change and shifting priorities.
- Exceptional judgment, integrity and poise under pressure.

Preferred Qualifications:

- Advanced degree in business, public affairs, public relations, or communications is desirable.
- Experience or demonstrated interest in public policy; health-related is desirable.
- Demonstrated understanding of public, private and nonprofit sectors; direct work experience across two or more is desirable.

BlueCross BlueShield of MN is an Equal Opportunity and Affirmative Action Employer, M/F/D/V. BlueCross BlueShield of MN is a drug free workplace. Candidates are required to pass a background check and drug test before beginning employment.