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Friday, August 30, 2013

Horizontal Integration Inc. - Social Media Specialist

Northwest Metro, MN
6 Month Contract
Salary: DOE

Email and Social Marketing

  • Build strategy and drive day-to-day execution of email and social marketing programs
  • Track and analyze direct and interactive marketing campaigns
  • Use statistical analysis and reports to drive continuous campaign improvement
  • Partner cross functionally to develop campaign workflow, including the Interactive Experience team and Content Specialist for development and creative, and Marketing Communications for editorial and promotional calendar
  • Manage and execute the email and social calendars and production schedule, ensuring timely and accurate delivery of all content
  • Build audience segmentation strategies to ensure the right message gets to the right audience
  • Coordinate and work with data analytics team to gather and analyze data
  • Compile, track, and communicate weekly and ad hoc email campaign reports
Apply online now.