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Thursday, October 10, 2013

Horizontal Integration - Social Media Specialist

Roles and Responsibilities:
• Planning
o Collaborate with brand team and eMarketing and eCommerce experts on integrating social into annual brand marketing plans
o Engage stakeholders in best practices for brand communities including content mapping, competitive analysis, customer segmentation, email/social media integration, metrics and testing
o Continuously raise the bar on social strategy and operations through collaboration with brand marketing and communications owners and subject matter experts in eMarketing and eCommerce in the eHub (e.g. search, advertising, website user experience)
• Execution
o Lead the development and manage the implementation of social media campaigns, editorial calendars, and day-to-day activities
Develop content, optimized for each social channel and intended audience, to keep brands actively engaging in Facebook, Twitter, YouTube, and other platforms as prioritized
Develop and manage project plans ensuring social experiences are launched on time, in scope, and on budget
o Engage with internal and external resources, including brand teams, writers, designers, agencies and/or other vendors to ensure operational excellence
o Collaborate with brand teams on the brand voice and editorial content and be the voice of the brand in any social media space across all channels (Facebook, Twitter, Pinterest, YouTube, Ratings/reviews, blogs)
o Set up social listening profile and oversee daily monitoring for brand issues and opportunities. Initiate conversations on behalf of the brand, collaborating with internal teams to craft responses when necessary
• Reporting
o Measure and report results while ensuring that content development and social promotion/strategy decisions are made with data as the primary driver
o Develop and deliver social reports
Post-campaign
On-going quarterly
• General
o Drive understanding and use of social media best practices and investment to meet brand strategic and operational objectives for marketing, consumer insight, sales, and customer service
o Develop and present social plans, implement tactics, optimize real-time results, report outcomes and present implications with recommendations
o Collaborate with email/social team members to share and replicate internal and external best practices

Basic Qualifications:
• Bachelor's degree or higher from an accredited university
• Minimum 1 year email marketing experience
• Minimum 1 year social media community engagement experience
• Minimum 1 year consumer marketing experience
 
Preferred Qualifications:
• Excellent written and verbal communication skills
• Experience managing multiple projects concurrently
• Familiarity with content management and social publishing systems (Adobe Social, Vitrue, Sprinklr, Shoutlet, etc.)
• Familiarity with HTML and image editing tools
• Familiarity with analytics system (Webtrends, Google Analytics, Coremetrics, etc.)
• Familiarity with social listening tools (Sysomos, Radian6, Spreadfast, Evolve24, etc)

Click here to apply now.