This role will develop and implement a variety of communication strategies and tactics to generate visibility and enhance the University’s reputation to positively affect recruitment and advance the institution, most specifically the graduate and professional programs based in Minneapolis with programs also in Winona, Rochester and other satellite locations. The role will gather story ideas and write content for a variety of mediums – print and online, attend to the details required to successfully complete a variety of projects, while always considering the mission and strategic goals, and help strengthen relationships with various audiences and constituencies, including prospective students, alumni, the media, and the campus community.
Helps develop and implement print and digital/social media plans, strategies, tactics and standards to reach and engage online audiences for the University’s Schools of Graduate and Professional Programs.
Supports strategic and ongoing storytelling through traditional and new mediums.
Develops, in coordination with supervisor and colleagues, strategies and tactics to effectively and efficiently communicate with various constituencies through words, images and videos. The focus being to increase visibility for the University to positively contribute to enrollment goals.
Meets regularly and works collaboratively with staff and faculty to gather information and story ideas for presentation as features, testimonials, news items and more in various communication outlets (print and digital).
Conducts interviews with faculty, staff, alumni, key stakeholders and others to write, edit, capture and produce content for web, e-communications, publications and/or digital/social media. Serves as a writer, editor, photographer and videographer on projects.
Coordinates media relations’ efforts, including the research, writing, dissemination and monitoring of news releases; develops and maintains media contacts and pitches stories; develops and disseminates an experts list of graduate and professional schools faculty and staff; helps train faculty and staff for media interviews; tracks news coverage; shares results with appropriate internal audiences and maintains a record of the coverage.
Manages the successful implementation and distribution of communications to internal and external audiences. Partners with internal staff on customer relationship management, list procurement, and timely response to requests for information, etc.
Coordinates editorial and production processes with internal staff and outside vendors.
Works with staff and faculty to achieve an appropriate uniformity of verbal and visual standards per specific branding goals and University guidelines.
Works within defined budget parameters and provides input to annual budgeting process.
Works to ensure that projects are completed on time, within budget, and meet high standards of quality.
When applicable, supervises student interns and external vendors.
Contributes to a positive and professional work environment.
Essential Skills and Functions
Strong written, oral and interpersonal communication skills.
Demonstrated organizational and project management skills.
Ability to handle multiple tasks and priorities while meeting deadlines.
Ability to manage outside vendors and consultants in short- and long-term projects.
Ability to develop and track budgets for internal and external projects.
Experience developing strong professional relationships and communicating effectively with diverse groups of people both within and outside of academia.
Ability to see and understand big-picture goals and strategies while ensuring accuracy and attention to detail in day-to-day projects.
Excellent interpersonal skills and experience being diplomatic and collaborative in a team environment. Also demonstrates effective individual initiative.
Demonstrated creativity and proficiency in photography and videography.
Familiarity with, and an appreciation of, the value of a private liberal arts education.
The successful candidate must support, respect, and advance the mission of Saint Mary's University as a Lasallian Catholic institution.
Education and Experience
Bachelor’s degree required, preferably in communication- or marketing-related area. 5 years experience in communications, public relations, media relations and/or journalism. Must have solid experience in and understanding of the following: Internet, Social Media (YouTube, Facebook, Twitter, Pinterest, LinkedIn, etc.), Microsoft Office (Word, Excel, PowerPoint), photography and videography, including editing software. Proficiency in Google Plus and Adobe Creative Suite desired.