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Thursday, January 16, 2014

Lola Red - Assistant Publicist

Lola Red PR is seeking a full-time Assistant Publicist with media relations experience to join our energetic and results-driven team starting February 10 or earlier. The Assistant Publicist will be responsible for assisting with media relations on multiple accounts in various media markets. Please submit your resume with a brief email describing why you’re a fit for this role to Please use subject line “Assistant Publicist Position” in email.

·         Prepare and disseminate information regarding client’s organization through newspapers, magazines, television, radio, and other forms of media that meet both the needs of the client and media
·         Create pitches and assist in securing print, online and broadcast placements for clients
·         Write press releases
·         Ensure features are obtained, press releases are effective, clients are prepped and execution is flawless
·         Execute tactics that contribute to a clear and overall strategy
·         Responsible for client satisfaction in communication and results
·         Prepare status documents for clients
·         Prepare reporting documents for clients
·         Monitor media for opportunities for additional exposure or possible problems or issues
·         Develop strong bond with client and provide long-term value that results in continuous revenue
·         Execute social media tactics for clients
·         Maintain and manage client databases
·         Field all press/sample requests for clients
·         Communicate any and all related initiatives with client on a day-to-day basis -- as directed
·         Track hours and expenses and support associate and senior publicists on budgets
·         Build business contacts through networking, referrals, events and other sources
·         Support new business opportunities with research

  • 2-3 years of experience in public relations
  • Strong experience pitching to the media and securing media coverage. Experience pitching in various media markets preferred.
  • Ability to manage multiple tasks, lead projects, and communicate well and often
  • Excellent organizational and creative thinking abilities
  • Knowledge of media issues
  • Strong writing skills
  • Ability to build relationships with clients
  • Receptive to direction
  • Self-starter, pleasant/helpful/optimistic, minimal supervision required
  • Ability to work on teams
  • Bachelors Degree in Public Relations or Journalism
  • Strong Microsoft Office skills specifically Word, PowerPoint, Excel, and Outlook