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Friday, February 07, 2014

TPT - Director of Integrated Marketing & Communication


Twin Cities Public Television, a Star Tribune 2013 Top Workplaces Employer, is seeking a skilled and experienced Director of Integrated Marketing & Communications that is responsible for driving tpt’s consumer marketing and communications efforts including managing on air promotion, magazine, e-marketing, digital marketing, social media, Public Relations and events. Key responsibilities include conceptualizing, planning, and executing a fully integrated marketing and communications program in support of tpt’s content, development and fundraising activities. This person is a senior communications specialist and modern marketer who will create engagement strategies and campaigns to appeal to market segments that can support tpt’s mission.

The qualified candidate will have a strong background in marketing automation, analytics and social media and the ability to leverage his/her past experience in digital marketing strategies and direct marketing in working with non-profit fundraising or membership based organizations.

Responsibilities:

INTEGRATED MARKETING

• Responsible for knowledge of developing trends in digital marketing and of user behavior.
• Conceptualize, plan, and execute a fully integrated marketing and communications program in support of tpt’s content, development and fundraising activities.
• Create engagement strategies and campaigns that appeal to market segments that can support tpt’s mission.
• Create and execute marketing and communications strategies including e-mail, digital, mobile and social networking to create new leads and achieve annual and revenue goals.

BRAND

• Administers the development and approval of the annual brand communication strategies and plans.

MARKET DATA ANALYSIS & REPORTING

• Analyze and translate CRM data and social media trends into actionable campaigns to maximize the conversion of audiences into supporters.
• Partner with the Senior Vice President of Revenue to develop key measurement strategies and metrics.
• Work with web analytics team to establish reports that measure successes and help identify opportunities.

CONTENT CREATION
• Support all tpt business units as the internal marketing agency developing a cohesive, collaborative working relationship between all service and communication departments.

MEDIA RELATIONS
• Oversee media relations and partner outreach to barter, event partner, feature and/or promote tpt’s and our content (stories, videos, etc.).

PRODUCTIONS
• Manage development cycle of magazine production events team to ensure efficient processes, strong vendor relationships and resulting work is aligned with key strategies.

SOCIAL MEDIA
• Improve engagement with the tpt's social media community to increase revenue generation and brand awareness.

Required Skills and Abilities:

The desired qualities and attributes that this new position will possess to achieve maximum results are:

• BA/BS degree is required. MBA Strongly preferred.
• 7+ years of progressive marketing management experience in digital or direct marketing.
• Previous experience successfully managing digital strategy and execution working in non-profit fundraising or a membership based organization.
• Experience working with Eloqua (marketing automation) and Salesforce (CRM) is a plus.
• Ability to work with all levels of leadership and articulate data and findings to be applied to the business.
• Strong organizational skills and attention to detail.
• Excellent quantitative and analytical skills.
• Strong written and oral communication skills.
• Strong web analytics skills including experience with web analytics software, such as Google Analytics and social media dashboards.
• The ability to build and maintain relationships with internal and external constituents in a friendly and professional manner.
• The ability to create and execute strategy and lead through change and changing technology.

www.tpt.org/careers    Job-Code 855-14