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Monday, April 07, 2014

Weber Shandwick Minneapolis – VP-Consumer

We’re looking for a dynamic, senior counselor who has a history of taking consumer trends or compelling concepts and translating them into campaigns that get audiences talking, sharing and buying. The ideal candidate has worked with consumer products companies on integrated marketing communications and public relations strategy, and is passionate about food, health and doing innovative work on behalf of clients. You’ll be leading current and new business, and, along with the current Consumer Marketing team leadership, helping chart the direction of our group. 

Primary responsibilities 
  • Understand clients’ business objectives, and translate them into powerful programs with the ability to drive results; effectively measure program impact
  • Work closely with clients and account teams leading strategic planning, and overseeing execution of innovative marketing communications campaigns
  • Guide and counsel clients on the changing media landscape, and the business implications of those changes
  • Build strong client relationships, and drive new business
  • Coach and develop talent, and inspire team members to do their best work, and help foster a culture of learning and growth

  • 10+ years of public relations, marketing or social media/digital experience
  • Agency experience a plus
  • Demonstrated success working with CPG brands, ideally food brands
  • Experience working with chefs, registered dietitians or food influencers a plus
  • Proven ability to lead and motivate teams
  • Strong strategic thinker – comfortable building and executing against briefs, and interpreting and applying audience planning and insights data
  • Great problem solver and bold decision maker
  • Able to effectively build relationships with senior-level executives
  • Highly proficient in, and innately curious about, the strategy that drives consumers’ use of social media
  • Excellent written and verbal communication skills that translate into being a powerful presenter and compelling writer
  • Highly organized and comfortable guiding process
Apply online now.