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Wednesday, May 21, 2014

Toro Company - Social Media Specialist

Major Purpose:

This position will help develop, integrate and execute social media strategies and tactical plans to build the company’s global brands and reputation among customers (current and prospective), industry groups and the general public – in addition to driving engagement and supporting the marketing/communications objectives of The Toro Company. This individual will help manage the Company’s social media efforts, and work collaboratively with our other global brands participating in social media to ensure best practices, protection of information, and appropriate governance and response protocols.

Duties and Responsibilities:

• Assist in the development and execution the company’s strategies, tactics, communications and governance plans for engaging in social media – on behalf of our brands and as individual participants.
• Manage the daily activity of The Toro Company’s social media properties, and provides guidance to those with responsibility for managing our other independent brand pages.
• Advocate on behalf of the Company in social media spaces by creating content, engaging in dialogues within our communities, and responding to customer inquiries where appropriate.
• Organize and coordinate the content life cycle between social media and other relevant content creators, and engages global business partners in the implementation of these activities.
• Ensure that all information broadcast on social media channels, across all brand pages, complies with brand image requirements and is safe for public disclosure.
• Conduct, gather, and analyze market research to determine social media opportunities and competitiveness.
• Monitor trends in social media tools, technologies, platforms and strategies to determine approaches that best support our businesses and customer segments.
• Help develop a framework for reporting insights gained from social media monitoring to company leadership, marketing, customer care and other relevant teams.
• Monitor effective benchmarks for campaigns and other social activities to maximize results (ROI).
• Help lead crisis management efforts across our global brand pages with regard to potential risks, negative comments, or inaccurate information in the social media space. Ensure processes are regularly updated, optimized and communicated.
• Assist with the creation and refinement of efficient, scalable processes to allow for greater amounts of meaningful communication between internal customers.
• Seek out thought leadership opportunities for presenting the organization’s social experiences and point of view.
• Monitor social channels outside normal business hours for crisis management, customer care and potential escalations.


• Bachelor’s degree marketing, communications or other related field along with at least two years of full-time professional business-related social media experience.
• Demonstrated experience in executing successful social media programs for brands with proven leadership in content strategy, monitoring/reporting, campaign development, and customer resolution initiatives.
• Ability to think strategically, and work across brands and businesses, to collaborate in developing engaging content that supports strategies, drives brand awareness, increases market preference for our products, and influences buying behaviors.
• Outstanding customer service ethic, people skills, and sense of urgency for helping to resolve issues in the social media space.
• Ability to collaborate with internal teams, external partners and agencies.
• Understanding of current trends in social media, and how companies use these technologies to engage with external audiences.
• Collaborative, creative and flexible work style.
• Experience with WordPress, Salesforce Marketing Cloud (formerly Radian6), and other social media delivery and management tools.
• Proficient in Microsoft Office Suite.
• Exceptional organizational and project management skills.
• Strong written, verbal and presentation skills.

About Toro:
Headquartered in Bloomington, MN, The Toro Company delivers innovation through a surprising array of products. Since 1914, our ideas have transformed the way professionals and homeowners care for their outdoor landscapes. An excellent reputation, strong brands, ethical business practices, and a culture founded on trust and respect are ideals shared by our employees. With annual revenue of $2.0 billion, Toro consistently delivers strong financial performance and market leadership. More than 5,000 global employees form a strong community with a world of opportunities to learn and contribute.
Ideas and ideals. That’s life at Toro.
We are proud to be an Equal Opportunity Employer including protected veterans and individuals with disabilities.

Hennepin Theatre Trust - Digital Engagement Intern

Digital Engagement Intern

Is Buzzfeed or Vice News your primary news source? Do you tweet more interesting things than what you just ate? Do you have an active Instagram account? Do you actually understand the new Twitter profile layout? Cool, let’s help you turn that into an internship!

Made Here is looking for a highly motivated individual with a passion for the arts to be their Digital Engagement Intern this summer! It’s a small team, so you’ll be given a broad range of responsibilities and various opportunities to gain experience. Not one single coffee run is on your horizon.

With Made Here, Hennepin Theatre Trust showcases Minnesota’s wealth of artistic talent to activate the vibrant downtown Minneapolis Cultural District. From locally created visual displays in vacant storefronts, to pop-up parks and art galleries and live performances in commercial spaces, the rich diversity of the Twin Cities’ cultural community is front and center for all to share.

We’re looking for someone who can work at least eight hours a week. Partially in our Downtown Minneapolis office with the ability to work remotely. This is a paid internship and there is a small stipend available.

Responsibilities Include:

  • Acting as a digital ambassador for Made Here
  • Daily cultivation of Made Here content for social media
  • Actively monitoring and participating in conversations that surround Made Here
  • Researching creative and innovative ideas to promote Made Here through digital channels
  • Reporting on user engagement, response, clicks
  • Helping manage the Made Here Blog, Twitter, Tumblr, and other communities

You have:
  • Significant experience with social media
  • Basic knowledge or ability to quickly learn Tumblr
  • Basic knowledge of HTML
  • Basic image editing skills
  • Solid writing ability
  • Excellent verbal and written communication skills
  • Reliable and great work ethic
  • Familiarity with the Minneapolis arts community.
  • The desire and motivation to grow a portfolio of exciting work
  • The ability to commit at least 2-3 hours a day from June to September 2014 (and must be able to work Friday July 11th.)

How to apply:
If you’re interested in applying, please send a brief note of interest, your resume or link to LinkedIn profile, and links to your social media accounts to:

Monday, May 12, 2014

Children's Hospitals and Clinics of Minnesota - Public Relations Consultant

Children's Hospitals and Clinics of Minnesota is the seventh largest pediatric health care organization in the country, and the regional leader in caring for kids. At our two hospital sites, day surgery center and growing footprint of clinic locations, we proudly believe that nobody treats kids like we do. From exceptional clinical expertise and outcomes to an unparalleled patient and family experience, there is no shortage of remarkable stories to be told. Every day the marketing and communications team does just that; tells Children's story to parents, physicians, donors, members of the media, and the community at large.

The role of the Public Relations Consultant will focus primarily on external communications through traditional media and social media efforts. This position, reporting to the Manager of Public Relations and Internal Communications, will drive strategic direction, counsel, and execution of communications plans aimed at driving brand and clinical program recognition for Children's Hospitals and Clinics of Minnesota.

This person will be responsible for developing integrated PR plans, providing media relations counsel and support to executives and leaders throughout the organization; building strong relationships with key media resources; conducting day-to-day media relations activity; serving as a lead journalist and editor for the Children's brand; and tracking and reporting media activity against stated objectives.  This position is also responsible for working with the manager of communications and public relations in developing and executing an annual Children's public and media relations plan.


  • Bachelor's degree in communications, journalism or English. 
  • Five to seven years of media relations experience at an agency, media outlet, corporation or non-profit organization. 
  • Excellent writing, editorial, and communication skills - a journalist at heart. 
  • Working knowledge of social media and proven experience in this area. 
  • Demonstrated ability to quickly build trusting relationships, gaining credibility, and partnering with leaders and peers. 
  • Ability to present to groups effectively. 
  • Comfort interacting and working with senior leadership. 
  • Ability to manage multiple projects, timelines and budgets simultaneously in a fast-paced environment. 
  • Ability to find great stories, hone them, and tell them in a compelling way through multiple vehicles.
  • A quick study and a desire to become a subject matter expert on many topics.
  • Able to take initiative and move projects forward while still being able to foster a team atmosphere.

Please visit our careers page at to apply for the position.  Job #24803

Wednesday, May 07, 2014

Spotlight Media Relations - Media Relations Summer Intern Paid Internship

Spotlight Media Relations is a public relations agency with offices in New York and Minneapolis-St. Paul. Our specialty is generating high-impact media placements for our clients in consumer media with an emphasis on broadcast media. Current clients include nationally recognized lifestyle, tech, health and wellness, beauty, fashion experts and brands.

The Minnesota office based in Eagan, is searching for a summer intern. Day-to-day duties of an intern include conducting research, compiling media lists, developing pitch angles, conducting media relations, participating in creative sessions, administrative duties and media monitoring.

  • Pursuing a BA or BS in Mass Communications/PR, Journalism, Marketing or a related field
  • Willingness to learn and take direction
  • Strong writing skills
  • Team player
If you are interested in applying for the position, please send resumes to Mandee Hayes

Tuesday, May 06, 2014

Kohnstamm Communications – Account Executive – Consumer Team

Due to continued strong growth, nationally recognized Kohnstamm Communications is seeking an Account Executive to join its Consumer team, working with fast-growth and exciting brands focused primarily in the CPG space. A former Holmes Report Boutique Agency of the Year, Kohnstamm is currently ranked No. 3 among Best Food and Beverage PR Firms and No. 8 among Best CSR and Corporate Conscience PR Firms by

The Consumer Account Executive (AE) is responsible for managing key client relationships and campaigns that generate creative and transformational outcomes. Duties include development, implementation and coordination of consumer public relations and social media programs in sectors ranging from food and beverage to specialized branding. The AE will have a pulse on the competitive and industry landscape and serve as a key contact to client stakeholders, must understand how businesses operate, and possess solid knowledge in current and future business policies, practices, and trends relevant to client disciplines. A dedication to exceeding client expectations, an ability to create value by achieving breakthrough results, and an aptitude for building and maintaining strong relationships with clients and members of the media are key attributes for success.

With superior media relations skills and a proven track record in national and regional placements, the AE will act as a collaborative and consultative client partner with significant client contact – from leading media tours and client meetings to reporting campaign results. The AE must possess advanced communication skills (written, verbal, presentation), a self-directed nature, and the ability to collaborate as part of a cohesive team. As a skilled time manager, the AE is able to concentrate efforts on the most important priorities and will ensure a seamless plan and process for moving client work forward on time and within budget.

Twin-Cities based Kohnstamm Communications serves as a trusted advisor to a dynamic portfolio of national clients, and the marketing industry has taken notice.  The firm has built its reputation by delivering client-focused, results-oriented marketing communications strategies that consistently exceed expectations. We’re looking for intensely focused, smart and PR-savvy individuals to continue that work into 2014 and beyond.

If you have what it takes to join our growing team, please submit your resume and letter of interest, along with salary requirements, to Kohnstamm Communications:

Friday, May 02, 2014

StoryTeller - Associate Account Strategist

StoryTeller is looking for a bright and talented Associate Account Strategist to join our inbound marketing team. Are you self-directed and self-motivated? Do you geek out over marketing results and crave analytics? Or, do you simply have a love of marketing? You may be a good fit for us. StoryTeller is a growing, fast-paced company that looks for leaders at every position.
The ideal candidate will: 

  • Have excellent writing and copy editing skills.
  • Have a firm grasp of how search and content marketing
  • Be able to manage tasks for multiple clients in a variety of industries.
  • Be a content creator with an analytical mind.
  • Work successfully in a group and independently.
  • Be highly organized.
  • The ability to thrive in a changing industry.
  • Magnetic and engaging personality.
Please take a moment and tell us about yourself. We'll be in touch if it seems you'd be a fit for the StoryTeller team and culture!

Apply online now.