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Monday, July 07, 2014

Play from Scratch - Marketing Manager

Background
Play from Scratch ® develops, designs and markets creative and eco-friendly toys to the direct-to-consumer and wholesale markets, with the mission to inspire relentlessly creative kids through toys and games made from sustainable materials.

In 2013, Play from Scratch launched YOXO ® (yock-so), an innovative line of sustainable building sets compatible with household tubes. A runaway hit, YOXO gained significant media attention and was featured on the TODAY Show , named an eco-friendly alternative to LEGO by Daily Candy and called one of the coolest toys to hit the market in a long while by Mothering Magazine . The goal of YOXO is to inspire creativity through open-ended play, teach core engineering concepts and encourage kids to be resourceful and see their world as full of raw materials they can use to invent and solve problems... and YOXO is really fun.

Job Summary
This full time position is primarily responsible for marketing duties related to the companys branding and sales expansion through wholesale distribution into independent toy, gift and museum retailers nationwide, as well as growing direct sales to consumers and educators. This position reports directly to the Chief Marketing Officer. Candidates will appreciate the unique opportunity to work for a growing, creative team in an exciting industry, and have endless energy and enthusiasm for YOXO products and in meeting Play from Scratch goals.

Essential Duties and Responsibilities
Create marketing strategies, goals and action plans to execute on brand and sales-building activities alongside the Chief Marketing Officer.
Work with public relations partner to develop earned media opportunities.
Coordinate award submissions and identify new opportunities.
Manage social media platforms, activity and freelancers.
Build relationships with bloggers for coverage and partnerships.
Develop and manage digital marketing campaigns to engage audience and drive sales and manage yoxo.com website updates.
Manage industry memberships and tradeshow exhibition plans.
Direct participation in Play from Scratch local consumer events.
Develop educator program and outreach.
Attend and work trade shows and visit key markets as needed (occasional domestic travel required.)
Work with designers and design partners to create sales and marketing collateral.
Conduct market research and competitive analysis and report as needed.
Support sales department and assist management team with various projects as requested and perform related work as apparent or assigned.

Bachelors Degree and 3 to 5 years relevant work experience in marketing branded consumer products or services
Proven results in marketing activity management, planning and execution
Experience with marketing through digital media platforms
Excellent verbal and written communication skills with ability to work with all levels of management
Outstanding organizational skills and with great attention to detail
Ability to work independently and with others in a fast paced environment
Possess strong analytical and computer skills
Ability to multi-task while clearly identifying priorities
Must have valid drivers license and a car available for transportation to local meetings and events

Please provide resume, cover letter and salary requirements for consideration.
Your application will not be considered without a cover letter.
Please no agency calls .